Games that launched a product
Campaigns built to put something new in people's hands — from console-style teasers to in-store demos.
120 games
MCProduct LaunchAppMMakemepulse
McDonald'sRösti FallWBProduct LaunchIn-Game
Warner Bros.A Minecraft Movie DLC (Game Over World) + A Minecraft Movie Live EventADProduct LaunchIn-Game
AdidasAdventurersDIProduct LaunchApp
MONOGRID
DieselEgg HuntSEProduct LaunchInstallationDDRUID CreativeSSearaMind PlayerNEProduct LaunchIn-GameTThe Gang
NetflixSquid Game: The Final GamesNEProduct LaunchIn-GameNetflixSquid Game: WarzoneFA
Product LaunchApp
UNIT9 For Ogilvy/Fanta
FantaEscape The Afterlife TrainNIProduct LaunchWebOOr Fleisher
NikeGlitch GalaxyWBProduct LaunchIn-GameWarner Bros.Godzilla X Kong ObbyNEProduct LaunchWebAAKQANetflixIt's What's Inside: The GameGP
Playable nowProduct LaunchWebPPhantom
Google PixelKick With PixelDB
Product LaunchWeb
AQuestDDG BeautyMy Lip StyloWBProduct LaunchIn-GameTThe GangWarner Bros.Aquaman Simulator: The Lost KingdomKFProduct LaunchSocialWWemake
KFCEat Play Win Repeat1CProduct LaunchWebNNorth Kingdom
10 ChambersXEROSA
Product LaunchWebBBorabora Studios
SamsungGalactic PinballNIProduct LaunchIn-GameNikeAirphoriaORProduct LaunchWebTThe Martin AgencyOOreoOREOVERSEMCProduct LaunchIn-GameLLeo BurnettMcDonald'sThe Crispy Tattoo IslandHB
Product LaunchWeb
Team Epiphany
HBOTrip A RefereeHEProduct LaunchWebMMerci-Michel
HermèsTutti TwillyAMProduct LaunchAR & VRVVISION ADVERTISING
AmericanaStreet Runner & AR Dance AppUD
Product LaunchAR & VR
Tool
Urban DecayBeamin' UpMSPlayable nowProduct LaunchWebLLostmechanics
MSIGear Up. Game On.MSPlayable nowProduct LaunchWebMMerci-MichelMSII Want It AllNAPlayable nowProduct LaunchWebMMakemepulse
NARSPlay Your PowerTV
Playable nowProduct LaunchWebMMerci-Michel
Team VitalityReworkCHProduct LaunchWeb
Feels Like
Carolina Herrera212 Heroes Skate GameGU
Playable nowProduct LaunchWeb
Superhero Cheesecake
GucciBurstNO
Product LaunchWebEElvaNNorvinaCyber Punk StuntPRProduct LaunchWebFFlaq Digital
Paco RabannePhantom Ingredient QuestGU
Playable nowProduct LaunchWebAQuestGucciLipsGUProduct LaunchWebAQuestGucciMascara HuntRGProduct LaunchWeb
BBH Singapore
Riot GamesThe Battle Of BaronMM
Playable nowProduct LaunchWebMMerci-Michel
Miu MiuBecome A Miu-Vie StarNAPlayable nowProduct LaunchWebLLostmechanics
NazaObjectif Gros Bebe (Operation Big Baby)EL
Product LaunchWebMMakemepulseEEstée LauderThe ANRcadeGU
Product LaunchWeb
Adoratorio StudioGucciYuko Higuchi – The PuzzlePP
Product LaunchWebOOblio
Paramount PicturesCrawlMMProduct LaunchWebMMerci-MichelMiu MiuTwist: The GameADProduct LaunchWeb
MonksAdidasYung RappaDE
Product LaunchWebYY&R
DellPower WithinNIProduct LaunchInstallationWWieden + KennedyNikeGame Of GoDG
Product LaunchAppGGoodkidsDDolce & GabbanaLemonataPUProduct LaunchWebSuperhero Cheesecake
PUMAPUMA RS-0 PlayNI
Product LaunchInstallation
UNIT9NikeReactlandADProduct LaunchWeb
UFOMAMMOOTAdidasDFB Jersey GameMMProduct LaunchAR & VRBBlippar
M&M'sARcadeNI
Product LaunchAppUNIT9NikeCity FastREProduct LaunchAR & VR
We Are Social
RenaultPitstop ChallengeFPProduct LaunchAppPPlug-In Media Ltd
Fisher PriceShimmer And Shine: Smart CycleVOProduct LaunchWeb
Try
Volkswagen7.6 SecondsDIPlayable nowProduct LaunchWeb
Goodboy Digital
DisneyIsle Of The Lost RushHTProduct LaunchAR & VRFeels Like
HTCGet Vive ReadyVAProduct LaunchWebWe Are SocialVValerianIntergalactic MissionKUProduct LaunchWebAAssembly
KuboArcadeDI
Product LaunchWeb
Exzeb
DIMStreet PursuitBNPlayable nowProduct LaunchWebAAtomic Digital DesignBBirdy Nam NamThe Music Video GameWL
Product LaunchWebAAnotherKind
White LiesMaze GamesES
Product LaunchWebHHouelbec
EssilorVision RunSPProduct LaunchAppEEye Cue
SpinmasterSick BricksJB
Product LaunchWebAAKQAJJordan BrandStriking Control: The CP3.IX-Bit GameTOProduct LaunchAppFFake-Up
ToyotaCargo CarnivalAFProduct LaunchApp
FF
Air FranceCloud SlicerTUProduct LaunchInstallationNNerdworking
TurkcellA Spy ExperienceSAProduct LaunchInstallationWWho's Mcqueen Picture GmbHSamsungAll Eyes On The S4LRProduct LaunchWeb
Q Department
Land RoverRace The SunPHProduct LaunchWebOOgilvy & Mather London
PhilipsCarolynULProduct LaunchWebDDof Inc.
UltrabookPUSHSCProduct LaunchSocialCComwerks
SchickStop The IrritoLEProduct LaunchWebRRED Interactive Agency
LEGOLEGO Star Wars III: The Clone Wars BetaHOProduct LaunchWebMonksHHouse Of AnubisThe Secrets WithinSA
Product LaunchSocialTThe Barbarian GroupSamsungTweetcrackerNI
Product LaunchWebAApollo StudiosNikeCP3KOXProduct LaunchWebMMathieu Schatzler
OxeloBrake Or DieRE
Product LaunchWebCCUBOCC
RexonaEnergizing X-RaceRI
Product LaunchWeb
Enter The Studio
RISKRISK Factor: Man LandUE
Product LaunchWeb
Big SpaceshipUUnderworld EvolutionUnderworld: Evolution GameMO
Product LaunchWebPPlayerthree
MorrisonsMarket Street DashSA
Product LaunchInstallationDDrimifySamsungJoin The FlipsideIN
Product LaunchWebSSpecialmoves
IntelUnwrap The UltrabookBRProduct LaunchWebMMerci-Michel
BOON RamenRamen WarsMOPlayable nowProduct LaunchWebMMerci-Michel
MontblancThe RunDIProduct LaunchWeb
Artificial RomeDieselMetamorph ExperienceNEPlayable nowProduct LaunchIn-GameNetflixHyskor RunMOPlayable nowProduct LaunchWebMMerci-MichelMontblancThe RaceOL
Product LaunchWebPPopprOOpti LifeCat GeniusLEProduct LaunchIn-Game
LegendaryOperation MonarchSFPlayable nowProduct LaunchWebAdoratorio Studio
Salvatore FerragamoThe Metropolitan EnigmaAT
Product LaunchWeb
Active TheoryAAdventure TimeDistant Lands – BMOGU
Product LaunchWebAdoratorio StudioGucciBloomRR
Product LaunchWebAAKQA
Rolls-RoyceWraith Kryptos: Crack The CodeREProduct LaunchWebWe Are SocialRenaultTwingo ExperienceSAProduct LaunchInstallation
AntfoodSamsungStep ChallengeWB
Product LaunchAR & VR
The Zoo At GoogleWarner Bros.Dunkirk WebVR
McDonald'sRösti FallWBProduct LaunchIn-GameWarner Bros.A Minecraft Movie DLC (Game Over World) + A Minecraft Movie Live EventADProduct LaunchIn-GameAdidasAdventurersDIProduct LaunchAppMONOGRIDDieselEgg HuntSEProduct LaunchInstallationDDRUID CreativeSSearaMind PlayerNEProduct LaunchIn-GameTThe GangNetflixSquid Game: The Final GamesNEProduct LaunchIn-GameNetflixSquid Game: WarzoneFAProduct LaunchAppUNIT9 For Ogilvy/FantaFantaEscape The Afterlife TrainNIProduct LaunchWebOOr FleisherNikeGlitch GalaxyWBProduct LaunchIn-GameWarner Bros.Godzilla X Kong ObbyNEProduct LaunchWebAAKQANetflixIt's What's Inside: The GameGPPlayable nowProduct LaunchWebPPhantomGoogle PixelKick With PixelDBProduct LaunchWebAQuestDDG BeautyMy Lip StyloWBProduct LaunchIn-GameTThe GangWarner Bros.Aquaman Simulator: The Lost KingdomKFProduct LaunchSocialWWemakeKFCEat Play Win Repeat1CProduct LaunchWebNNorth Kingdom10 ChambersXEROSAProduct LaunchWebBBorabora StudiosSamsungGalactic PinballNIProduct LaunchIn-GameNikeAirphoriaORProduct LaunchWebTThe Martin AgencyOOreoOREOVERSEMCProduct LaunchIn-GameLLeo BurnettMcDonald'sThe Crispy Tattoo IslandHBProduct LaunchWebTeam EpiphanyHBOTrip A RefereeHEProduct LaunchWebMMerci-MichelHermèsTutti TwillyAMProduct LaunchAR & VRVVISION ADVERTISINGAmericanaStreet Runner & AR Dance AppUDProduct LaunchAR & VRToolUrban DecayBeamin' UpMSPlayable nowProduct LaunchWebLLostmechanicsMSIGear Up. Game On.MSPlayable nowProduct LaunchWebMMerci-MichelMSII Want It AllNAPlayable nowProduct LaunchWebMMakemepulseNARSPlay Your PowerTVPlayable nowProduct LaunchWebMMerci-MichelTeam VitalityReworkCHProduct LaunchWebFeels LikeCarolina Herrera212 Heroes Skate GameGUPlayable nowProduct LaunchWebSuperhero CheesecakeGucciBurstNOProduct LaunchWebEElvaNNorvinaCyber Punk StuntPRProduct LaunchWebFFlaq DigitalPaco RabannePhantom Ingredient QuestGUPlayable nowProduct LaunchWebAQuestGucciLipsGUProduct LaunchWebAQuestGucciMascara HuntRGProduct LaunchWebBBH SingaporeRiot GamesThe Battle Of BaronMMPlayable nowProduct LaunchWebMMerci-MichelMiu MiuBecome A Miu-Vie StarNAPlayable nowProduct LaunchWebLLostmechanicsNazaObjectif Gros Bebe (Operation Big Baby)ELProduct LaunchWebMMakemepulseEEstée LauderThe ANRcadeGUProduct LaunchWebAdoratorio StudioGucciYuko Higuchi – The PuzzlePPProduct LaunchWebOOblioParamount PicturesCrawlMMProduct LaunchWebMMerci-MichelMiu MiuTwist: The GameADProduct LaunchWebMonksAdidasYung RappaDEProduct LaunchWebYY&RDellPower WithinNIProduct LaunchInstallationWWieden + KennedyNikeGame Of GoDGProduct LaunchAppGGoodkidsDDolce & GabbanaLemonataPUProduct LaunchWebSuperhero CheesecakePUMAPUMA RS-0 PlayNIProduct LaunchInstallationUNIT9NikeReactlandADProduct LaunchWebUFOMAMMOOTAdidasDFB Jersey GameMMProduct LaunchAR & VRBBlipparM&M'sARcadeNIProduct LaunchAppUNIT9NikeCity FastREProduct LaunchAR & VRWe Are SocialRenaultPitstop ChallengeFPProduct LaunchAppPPlug-In Media LtdFisher PriceShimmer And Shine: Smart CycleVOProduct LaunchWebTryVolkswagen7.6 SecondsDIPlayable nowProduct LaunchWebGoodboy DigitalDisneyIsle Of The Lost RushHTProduct LaunchAR & VRFeels LikeHTCGet Vive ReadyVAProduct LaunchWebWe Are SocialVValerianIntergalactic MissionKUProduct LaunchWebAAssemblyKuboArcadeDIProduct LaunchWebExzebDIMStreet PursuitBNPlayable nowProduct LaunchWebAAtomic Digital DesignBBirdy Nam NamThe Music Video GameWLProduct LaunchWebAAnotherKindWhite LiesMaze GamesESProduct LaunchWebHHouelbecEssilorVision RunSPProduct LaunchAppEEye CueSpinmasterSick BricksJBProduct LaunchWebAAKQAJJordan BrandStriking Control: The CP3.IX-Bit GameTOProduct LaunchAppFFake-UpToyotaCargo CarnivalAFProduct LaunchAppFFAir FranceCloud SlicerTUProduct LaunchInstallationNNerdworkingTurkcellA Spy ExperienceSAProduct LaunchInstallationWWho's Mcqueen Picture GmbHSamsungAll Eyes On The S4LRProduct LaunchWebQ DepartmentLand RoverRace The SunPHProduct LaunchWebOOgilvy & Mather LondonPhilipsCarolynULProduct LaunchWebDDof Inc.UltrabookPUSHSCProduct LaunchSocialCComwerksSchickStop The IrritoLEProduct LaunchWebRRED Interactive AgencyLEGOLEGO Star Wars III: The Clone Wars BetaHOProduct LaunchWebMonksHHouse Of AnubisThe Secrets WithinSAProduct LaunchSocialTThe Barbarian GroupSamsungTweetcrackerNIProduct LaunchWebAApollo StudiosNikeCP3KOXProduct LaunchWebMMathieu SchatzlerOxeloBrake Or DieREProduct LaunchWebCCUBOCCRexonaEnergizing X-RaceRIProduct LaunchWebEnter The StudioRISKRISK Factor: Man LandUEProduct LaunchWebBig SpaceshipUUnderworld EvolutionUnderworld: Evolution GameMOProduct LaunchWebPPlayerthreeMorrisonsMarket Street DashSAProduct LaunchInstallationDDrimifySamsungJoin The FlipsideINProduct LaunchWebSSpecialmovesIntelUnwrap The UltrabookBRProduct LaunchWebMMerci-MichelBOON RamenRamen WarsMOPlayable nowProduct LaunchWebMMerci-MichelMontblancThe RunDIProduct LaunchWebArtificial RomeDieselMetamorph ExperienceNEPlayable nowProduct LaunchIn-GameNetflixHyskor RunMOPlayable nowProduct LaunchWebMMerci-MichelMontblancThe RaceOLProduct LaunchWebPPopprOOpti LifeCat GeniusLEProduct LaunchIn-GameLegendaryOperation MonarchSFPlayable nowProduct LaunchWebAdoratorio StudioSalvatore FerragamoThe Metropolitan EnigmaATProduct LaunchWebActive TheoryAAdventure TimeDistant Lands – BMOGUProduct LaunchWebAdoratorio StudioGucciBloomRRProduct LaunchWebAAKQARolls-RoyceWraith Kryptos: Crack The CodeREProduct LaunchWebWe Are SocialRenaultTwingo ExperienceSAProduct LaunchInstallationAntfoodSamsungStep ChallengeWBProduct LaunchAR & VRThe Zoo At GoogleWarner Bros.Dunkirk WebVR