Join The Flipside
- Brand
- Samsung
- Objective
- Product Launch
- Industry
- Tech & Telecom
- Mechanic
- Racing & Sports
- Platform
- Installation
- Agency
- Drimify
Objective
Samsung timed the activation to its new flip-smartphone launch, riding the Paris Olympics as the year's biggest marketing moment to reach Gen Z shoppers and pull them toward an in-store starter offer on the new lineup.
Solution
In store, the shopper opens "Join the Flipside" and plays three quick instant-win games back to back, each themed to an Olympic discipline: basketball, BMX, and breakdancing. After every game they learn on the spot whether they've won tickets to Paris, with a product pop-up for the new flip phone appearing between rounds. Anyone who doesn't win instantly is told they're still entered into the final Olympic ticket draw, and the session closes on a video screen pushing the in-store starter offer on the new phones.
Results
277,707 total plays and a 92% average engagement rate across Samsung's gamified retail campaigns (302,359 total participations).
- 1
The activation opens on an entry screen inside Samsung retail-partner stores during the launch of the new flip smartphone line, explaining that a series of games follows with a chance to win tickets to the Paris Olympics.
- 2
Players submit a single entry form at the start of the journey; this one data capture covers the whole three-game sequence rather than repeating before each game.
- 3
Players work through three instant-win mini-games themed on Olympic sports — basketball, BMX, and breakdancing — each revealing a win-or-lose result immediately after play, with Olympic tickets as the prize. Between rounds, product pop-up screens introduce the new Samsung flip smartphone line.
- 4
Players who don't win instantly in any of the three games get a reassuring message and are automatically entered into a final draw for Olympic tickets.
- 5
The activation closes with a video and a call to redeem a launch offer on the new flip smartphone line in store.
