Samsung Achieve 278K Customer Plays On Gamified Marketing Experiences

Objective

Samsung launched a gamified marketing experience during the Paris Olympics to promote its new flip phone and drive awareness among Gen Z consumers. The campaign leveraged the timing of a major sporting event to reach younger audiences during product launch. The primary objective was to generate excitement around the new product line and maximize engagement through interactive entertainment.

Solution

"Join the Flipside" was a multi-level instant-win game experience built on Drimify's Combo™ app, deployed in retail partner locations. The campaign featured 3 sequential games, each themed around Olympic sports (basketball, BMX, breakdancing) to appeal to younger demographics. Players could win Olympics tickets through instant-win mechanics, with non-winners entered into a secondary prize draw. The experience doubled as a product launch promotion, encouraging store visitors to engage with the new Samsung phones during the in-store activation.

Results

Samsung achieved 277,707 total customer plays with a 92% average engagement rate across 302,359 total participations, targeting Gen Z consumers with gamified marketing experiences. The high engagement rate demonstrates strong performance in capturing customer attention through immersive marketing methods.