Vitarella x Hot Wheels – Web Advergame
- Brand
- Hot Wheels
- Objective
- Sales
- Industry
- Automotive
- Mechanic
- Racing
- Platform
- Web
- Agency
- 36X Game Studio
Objective
Vitarella and Hot Wheels partnered to engage audiences through an interactive gaming experience. The advergame served as a cross-promotional vehicle, allowing players to interact with the Hot Wheels brand directly in the browser without requiring downloads.
Solution
A web-based racing advergame built with Construct 2 and optimized for HTML5 browser play. Players customize a Hot Wheels car and navigate it through an obstacle-filled race track. The game featured a mobile-friendly, kid-oriented interface designed for direct brand engagement and shareability.
Results
Not published.
