Goody’s Burger House average 73% customer engagement rate through gamified loyalty programme
Open the game- Brand
- Goody's
- Objective
- Loyalty
- Industry
- Food & drink
- Platform
- App
- Agency
- Drimify
Objective
Goody's Burger House, Greece's leading fast-food chain, sought to strengthen customer loyalty and maintain competitiveness against multinational rivals by transforming their All Stars Club rewards program into an engaging interactive experience. The brand needed to drive repeat visits and increase customer participation in their loyalty scheme through engaging gameplay.
Solution
Drimify developed a year-long series of customized gamified experiences integrated into the All Stars mobile app. The campaign featured diverse game types including sports games, quizzes, puzzles, and casual games, with content tied to the brand's marketing calendar: basketball tournaments and NBA 2K game releases, seasonal promotions (Halloween, summer break), and limited menu releases. Players earned bonus stars through gameplay, which they could accumulate and exchange for vouchers, plus entries into prize drawings.
Results
129,472 plays by loyalty program members; 73% average customer engagement rate across 178,004 total participations. The campaign successfully increased sales during peak marketing calendar events. Recognition: Best Loyalty Program Award at Estia Business Awards 2025.
