All Star Club Games
Read the story- Brand
- Goody's
- Year
- 2023
- Objective
- Loyalty
- Industry
- Food & Drink
- Mechanic
- Racing & Sports
- Platform
- Web
- Agency
- Drimify
Objective
Goody's leads Greece's fast-food market and wanted to protect that lead by getting loyal customers to return more often rather than by chasing new ones — retention is cheaper than acquisition, and staying visible between visits keeps the brand top of mind. The All Star Club needed a reason for members to open the app between orders, so Goody's set out to reward loyalty on merit and tie its marketing to the culture and events its audience already cared about.
Solution
As an All Star Club member, you get an email, SMS or Viber ping with a link tied to whatever's happening that day — a basketball tournament round, Halloween, Christmas, a new menu drop. Tapping it opens a branded game page showing that phase's prize and one quick game to play: shoot free throws at a hoop, tap a Christmas tree for an instant-win moment, or work through a themed quiz, puzzle or arcade game. How well you do decides your odds — more successful shots means more raffle entries, and a perfect run earns MVP status. The session ends fast either way: everyone who plays, win or lose, gets 10 bonus stars credited to their account a few days later, stacking toward a €5 gift card at 100 stars. Some editions only unlock once you've placed an order.
Results
129,472 plays by loyalty programme members across the series, with 178,004 total participations and a 73% average customer engagement rate.
- 1
The game sits inside Goody's All Star Club loyalty programme and is open only to members; a non-member is prompted to join, and in some editions must also place a burger order to unlock entry.
- 2
Before each phase of the campaign, the player gets a personal notification — an email or, in the Christmas edition, an SMS/Viber message — carrying a link to that phase's game.
- 3
Tapping the link opens the branded game page, where the player first sees the prize on offer for that phase or day before playing.
- 4
The core mechanic is a basketball free-throw challenge: the player takes up to five shots at a hoop in a row.
- 5
Each successful shot adds an entry to that phase's prize raffle, so a higher score means more chances to win; a perfect 5/5 earns MVP status and the maximum entries.
- 6
Every session ends the same way for non-winners: a flat consolation reward of 10 bonus loyalty stars, credited to the account a few days later regardless of score.
- 7
Once entries close, the phase's raffle is drawn and its prize awarded, and the loop restarts with the next phase's invitation and a new prize.
- 8
Stars won from playing stack with stars earned from purchases in the same All Star Club account, and reaching 100 stars unlocks a €5 gift card.
- 9
The same invitation slot is reused throughout the year for different games — Halloween, Christmas, summer scratch cards, quizzes and puzzles — tied to different moments on the brand's calendar.
