PB Rush
- Brand
- Psycho Bunny
- Year
- 2026
- Objective
- Engagement
- Industry
- Fashion & Beauty
- Mechanic
- Racing & Sports
- Platform
- Installation
- Agency
- Jude Buffum
Objective
Psycho Bunny returned as an event supporter of the Miami Grand Prix for a second straight year, anchoring its presence with a pop-up shop at the Hard Rock Beach Club. The brand needed a reason for race-goers to keep coming back to that pop-up across the whole weekend, not just walk through once, and a way to capture their contact details while they were there. An arcade racer also let Psycho Bunny speak to the younger, gaming-literate slice of the F1 crowd in its own visual language.
Solution
Four linked arcade cabinets sat inside the pop-up, each running an 8-bit racer built around the actual Miami Grand Prix circuit. A player drops into a seat, steers with the up/down arrows (or a USB controller) and drives a lap of that track, watching their car's position update against the other cabinets' racers in real time. When the lap ends, the time is posted straight to a shared leaderboard running on a screen in the middle of the space, showing the weekend's top 8 times so far. Anyone can walk back over between races to beat their own time or knock someone off the board, and whoever holds the fastest lap when the weekend closes takes home a cash prize.
- 1
Players discover PB Rush inside a Psycho Bunny pop-up at the race event, where four networked arcade cabinets stand alongside a shared leaderboard screen, and pick an open cabinet to play.
- 2
An 8-bit attract screen introduces the game; starting a race prompts the player to enter a name that will represent their result on the public leaderboard.
- 3
The core loop is an arcade racer: a pixel-art car runs a track modeled on the real Miami Grand Prix layout, surrounded by Psycho Bunny branding and chiptune music, while the player uses simple up/down input to change lanes, pass opponents, and track their live position against the field.
- 4
When the race ends, the time is submitted to a shared network total across all four cabinets, and the player checks the venue's central screen, which displays the top 8 times of the weekend.
- 5
Playing also collects the player's contact information for the brand.
- 6
Players return to replay and beat their own time, since the best time of the weekend wins a cash prize.
- 7
Players who miss the event pop-up can also play PB Rush at Psycho Bunny's Miami store locations, which run their own racing pop-ups the same weekend.
