Gorillaz Aries Arcade Game
Open the game- Brand
- Gorillaz
- Year
- 2021
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Arcade
- Agency
- Warner Records
Objective
Gorillaz released the single "Aries" in September 2020 and needed to amplify its reach and engagement among fans. The goal was to create a memorable interactive experience that would drive listener acquisitions and boost streaming numbers for the track through an engaging branded game.
Solution
Gorillaz developed an in-browser driving arcade game where players control the character Noodle racing in her buggy through a Moroccan landscape, competing against 2D and Murdoc. The game served as a promotional vehicle tied directly to the Aries music video, featuring arcade-style gameplay accessible on the Gorillaz website. The experience included references to Gorillaz lore with Easter eggs and branded elements woven throughout the driving experience.
Results
The Aries Arcade game campaign proved successful in driving acquisitions and stream counts, earning a Webby Award in 2021 in the Game or Application category.
