Fast food games, in the marketing sense, are games quick-service chains commission to sell food: an arcade round in a loyalty app, a Roblox world, a pizza box that turns into Pac-Man. The best pay out a real burger, bucket or burrito. This guide covers ten, from McDonald's, Burger King, KFC, Pizza Hut, Domino's and Chipotle, with sourced results.
Search for "fast food games" and you mostly get cooking games on portals and app stores with no chain behind them. Search for "McDonald's game" and a top result is Molleindustria's 2006 Flash satire, which the company had nothing to do with (Wikipedia). The chains' own games sit in our food and drink section, where McDonald's, KFC, Burger King, Pizza Hut and Domino's account for 42. We picked those with a clear mechanic and results we could check, and we flag figures that come from agencies.
McDonald's games: from Happy Meal worlds to the loyalty app
McDonald's has 19 games in the library, more than any other food brand. Early ones were for children: in McWorld (2008), codes from Happy Meal toys unlocked gear, and the Happy Meal App was deployed in more than 117 markets in 44 languages (Preloaded).
McDonald's LAND — McDonald's (2023)
Agency: Digitas, Publicis Play; built by DeuSens · Mechanic: Simulation & Strategy · Platform: In-Game (Roblox)
Players started at a virtual McDonald's and travelled to floating islands themed on the menu: a parkour climb up a fries volcano, a snowboard run down an ice cream mountain, a bubble ride along a soda river. Courses paid out coins for branded skins, and ordering the real McCombo Pro meal in the McDonald's app unlocked an exclusive one.
Result: more than 430,000 visits, more than 37,000 McCombo Pro orders and a 55% sales increase through the app, across more than ten Latin American countries, according to the studio that built it (DeuSens).
Rösti Fall — McDonald's (2026)
Agency: Makemepulse · Mechanic: Arcade & Action · Platform: App
In McDonald's France's McDo+ loyalty app, you steered a Fry Friend through an endless fall, dodging obstacles. Each run cost a token, earned by buying from the 280 Rösti range or converted from loyalty points; scores went on a weekly national leaderboard (Makemepulse). The app, which earlier ran the Grimace snowmobile race Course Givrée, had over 14.5 million downloads in France by February 2026 (Marcom News).
Result: by the time Rösti Fall launched, McDonald's France's earlier in-app games had built an audience of 1.6 million "McGamers", 11% of the app's users, and logged more than 6.2 million plays, according to the agency (Makemepulse).
MONOPOLY Special Edition — McDonald's (2025)
Agency: Leo UK, TMS, OMD, Linney, TMW Unlimited · Mechanic: Simulation & Strategy · Platform: App
The chain's Monopoly site sits near the top of US results for "McDonald's game". It is the lightest format here, a collect-and-win promotion. The 2025 UK edition moved it into the app, where each sticker code bought a roll on a 3D board with more than 30 possible outcomes. It ran from 10 September to 21 October 2025 with a guaranteed 1-in-4 chance of an instant win and more than £2 million in cash prizes (TMS).
Result: no participation figures for the UK run in the sources we checked; the US relaunch that year also ran through the app.
Burger King: from Xbox discs to burning rival ads
Burger King has seven games in the library. The best known, three Xbox games sold in its restaurants in 2006, Sneak King, PocketBike Racer and Big Bumpin', get their own article. Later work borrows what players already have: in Sweden, Craft A Western Whopper (2018) swapped four ingredients gathered in Red Dead Redemption 2, scanned off the TV by phone, for a free Whopper (The One Show).
Burn That Ad — Burger King (2019)
Agency: DAVID São Paulo · Mechanic: Other (AR camera) · Platform: AR & VR
In Brazil, a banner in the Burger King app opened the phone camera. Players pointed it at a rival's ad, on a billboard, a tray liner or a screen, and the app set the ad on fire to reveal a Burger King one underneath, then dropped a free Whopper coupon into the order-ahead cart. Each user could redeem it once.
Result: from March to May 2019, more than 400,000 rival ads were burned, about 1.5 million free Whoppers went out and in-app sales rose 55% (Valens Research).
KFC: the Colonel as a playable character
KFC has ten games in the library, most starring Colonel Sanders. The best known, the 2019 visual novel I Love You, Colonel Sanders!, has its own story. In 2020 KFC Philippines opened an island in Animal Crossing where spotting the Colonel won a code for a free 8-piece bucket (adobo magazine).
Snack! In The Face — KFC (2013)
Agency: DT & Ogilvy · Mechanic: Adventure & Quest · Platform: App
A free catapult game for KFC Australia in which players flung popcorn chicken through 18 levels into the Colonel's mouth, earning stars towards rewards. Between 2pm and 5pm, KFC's weakest trading window, a daily challenge gave players 60 seconds to land five pieces for a free-snack coupon.
Result: No. 1 on the App Store and 300,000 downloads in six weeks; 2,500 free prizes a day, redeemable in all 600 Australian stores, and sales up 20% over four weeks (Land of Digital).
Rewards Arcade — KFC (2022)
Agency: Rapp · Mechanic: Arcade & Action · Platform: App
KFC UK & Ireland swapped a stamp card for an instant-win chance on every order over £3 (€5 in Ireland). Customers who scanned their app QR code before paying, or ordered in the app, were invited to play Hammer Time: pick one of three hammers and swing to ring the bell for a free menu item. Up to two plays a day (Antavo).
Result: app downloads up 53%, weekly active app customers up 26% and a 40% redemption rate for the relaunched programme; after a second game, Pinballer, was added, 86% of app users played on every visit, per Antavo's write-up (Antavo).
Chef Colonel Sanders In Street Fighter 6 — KFC (2023)
Agency: Courage · Mechanic: Arcade & Action · Platform: In-Game
KFC Canada skipped a sponsorship and used the game's Recipes feature, which shares custom characters by code. KFC's code turned a fighter into a bulkier Colonel. Players recorded his combos and posted them tagging @KFC_Canada for a chance at a CA$50 gift card, from 6 July 2023 (Contagious).
Result: more than $16 million in earned media value and an 8% lift in sales, according to its 2024 ADC Awards entry (The One Club).
Is there a Wendy's game?
No Wendy's game is in the library. The chain's gaming work includes Feast of Legends, a tabletop role-playing game launched at New York Comic Con in October 2019, and before it a Fortnite stunt in which a Wendy's avatar destroyed the freezers in the game's burger restaurants (Marketing Dive). One is played around a table, the other was played by the brand, not its audience.
Pizza Hut and Domino's games: the kitchen and the box
Pizza Hut has four games here, among them a Roblox world, The Hut, and The Pizza Hunt, which took spoken orders inside Call of Duty: Warzone; Domino's has two.
Pizza Hero — Domino's (2011)
Agency: CP+B, UNIT9 · Mechanic: Puzzle · Platform: App
An iOS game that taught Domino's kitchen routine: stretching the dough, swirling the sauce, tapping on toppings and sliding the pie into the oven as orders stacked up. You could order the pizza you built, and top scorers were invited to interview at their local store.
Result: more than 300,000 downloads, No. 3 on the App Store, more than 7 million virtual pizzas, and almost 800 players went on to work at Domino's (UNIT9).
WebAR PAC-MAN Box — Pizza Hut (2021)
Agency: GSD&M, Tool · Mechanic: Arcade & Action · Platform: AR & VR
The box had a QR code on the side and was part of a campaign for the $10 Tastemaker pizza that launched on 15 March 2021 (Marketing Dive). Scanning the code and pointing the phone at the lid turned the printed maze into a Pac-Man board in the browser: a touch joystick, three levels and a leaderboard with three initials (Tool).
Result: 10.6 million Pac-Man boxes sold, 11,260 hours played and 741 million media impressions, according to the award entry (ADC Awards).
Chipotle and smaller chains
Burrito Builder — Chipotle (2022)
Mechanic: Simulation & Strategy · Platform: In-Game (Roblox)
Launched on National Burrito Day, 7 April, it puts players behind the counter in a '90s uniform, rolling virtual burritos for Burrito Bucks. Enough Bucks bought a code for a real entrée, for the first 100,000 players to qualify (Marketing Dive).
Result: the 100,000 codes went in 30 minutes, with 1.1 million gameplays in under 24 hours (Metakey) and a launch-day peak of 25,918 players at once (Rolimons). It is still open on Roblox.
Elsewhere, Greece's Goody's Burger House sent loyalty members short calendar games, from free throws to a Christmas instant win: 129,472 plays, according to Drimify, the platform behind them (case study). Goody's Halloween editions are in our Halloween campaigns round-up. Boost Juice's match-3 Free the Fruit was Australia's No. 1 free game from its second day (B&T).
Fast food games compared
| Game | Brand | Year | What it did | Result |
|---|---|---|---|---|
| McDonald's LAND | McDonald's | 2023 | Roblox islands; app order adds a skin | 430,000+ visits; 37,000+ orders |
| Rösti Fall | McDonald's | 2026 | Loyalty tokens buy runs | 1.6 million McGamers (programme) |
| Burn That Ad | Burger King | 2019 | Burn a rival's ad, get a Whopper | 400,000+ ads burned; in-app sales +55% |
| Snack! In The Face | KFC | 2013 | Daily challenge for a free snack | 300,000 downloads in six weeks; sales +20% |
| Rewards Arcade | KFC | 2022 | Instant win on orders over £3 | App downloads +53% |
| Colonel in Street Fighter 6 | KFC | 2023 | The Colonel as a fighter | Sales +8% |
| Pizza Hero | Domino's | 2011 | Kitchen game that hired | 300,000+ downloads; almost 800 hires |
| WebAR PAC-MAN Box | Pizza Hut | 2021 | Box lid becomes a Pac-Man board | 10.6 million boxes sold |
| Burrito Builder | Chipotle | 2022 | Roblox currency buys real food | 100,000 codes in 30 minutes |
What the strongest fast food games have in common
The prize is food. Snack! In The Face, Burn That Ad, Rewards Arcade and Burrito Builder paid out menu items. A free burger costs the chain little and brings the player in.
The packaging or the till is the way in. Pizza Hut's lid and Monopoly stickers start the game from what the customer already holds; at KFC, scanning the app at the till triggers the invitation to play. Burger King's Angry Birds Egg Attack put QR codes on King Jr. Meal boxes and toy tags, no app needed (Marketing Dive).
The player gets a reason to reopen the app. Up to two plays a day at KFC, a weekly leaderboard in France, a daily December reward in Burger King's BK Village, a new task every day in McDonald's UK's Side Missions. More in the loyalty collection.
They go where players already are. Red Dead Redemption 2, Street Fighter 6, Animal Crossing and Roblox came with an audience. See also brands on Roblox.
When a game is the wrong tool
A separate download for a small prize. Domino's Piece of the Pie Pursuit (2018) needed its own app, and beating all six levels earned 10 Rewards points; a free medium pizza takes 60 (PR Newswire). Match the reward to the effort.
A world built for one month. McDonald's Netherlands' Getaway Island drew more than one million app visitors in December (Dutch Digital Design) and is now offline. A seasonal world pays off only if the sign-ups outlast it, so plan for January before you build.
A deep game when a quick one would do. For reach or data at the till, an instant win like KFC's Hammer Time is faster and cheaper. Build a world like McDonald's LAND when you want time and repeat play.
Children without legal review. Happy Meal and King Jr. games reach young children, and rules on marketing food to them vary by market. Check before planning prizes or data capture.
FAQ
What fast food cooking games have brands made?
Several chains turned their kitchen into the game. Domino's Pizza Hero (2011) taught dough, sauce and toppings, then let you order the pizza you made. Chipotle's Burrito Builder (2022) paid real entrée codes for virtual burritos on Roblox. KFC's The Hard Way (2017) was a VR escape room, built to train cooks, in which players breaded and fried chicken by hand.
Which fast food brand games can you still play?
Chipotle's Burrito Builder is still open on Roblox, and KFC released its dating simulator, I Love You, Colonel Sanders!, free on Steam in 2019. Most others here were time-limited campaigns. The still playable collection lists every game in the library you can still play.
What games can you play at a fast food restaurant?
Several start at the counter. At KFC UK and Ireland, scanning the app's QR code before paying opened Rewards Arcade, where Hammer Time could win a free menu item. Burger King's King Jr. Meal boxes carried QR codes for an Angry Birds AR game, no app needed. In Brazil, Burn That Ad paid a free Whopper for burning a rival's tray liner in the Burger King app.
For more food and drink brands, browse the food and drink collection; if your agency made a restaurant game with results to show, send it to us.