MONOPOLY Game at McDonald's (2025 relaunch)

Objective

McDonald's relaunched its iconic Monopoly promotion in 2025 to drive foot traffic and increase mobile app engagement among U.S. customers, particularly Gen Z audiences. The campaign capitalizes on nostalgia while introducing fresh creative partnerships and gamified experiences through a tech-integrated dual-play format.

Solution

The campaign features a dual gameplay mechanic powered by tms' proprietary iWin gaming engine, allowing customers to collect game pieces in two ways: by peeling physical pieces from eligible packaging or earning digital pieces through mobile ordering and Rewards codes in the McDonald's app. Players scan or enter pieces into the app to reveal instant-win prizes (menu items, loyalty points, gift cards, vehicles, vacation packages) or collect property pieces for 'Property Perks' bonus rewards. An additional Bonus Play feature offers players a second chance to win every minute through November 2, 2025. The program is capped at 10 plays per day with initial odds of 1:5 for winning. A limited-edition Loaded Caramel McFlurry was introduced as an exclusive promotional menu item. The campaign ran from October 6 to November 2, 2025.

Results

Not published.