Prosperity Quest
- Brand
- Intuit
- Year
- 2024
- Objective
- Engagement
- Industry
- Finance
- Mechanic
- Simulation & Strategy
- Platform
- Web
- Agency
- Monks
Objective
Intuit for Education set out to make personal finance land with teenagers, not read like another worksheet, as it worked toward putting 50 million students on a path to financial confidence by 2030. It needed a hook simple enough for a teacher to run in a single class period, and one that could anchor a national event drawing whole schools into the platform.
Solution
A player opens the game in the browser, no install or account needed, and chooses classroom or standalone play (teachers get a separate dashboard to invite their class and track results). From there they live out a simplified month: pick up jobs to earn money, pay the bills that keep arriving, and decide what to do with what's left — save it, invest it, or spend it. Each round closes in on a concrete target, like hitting a set net worth, banking a savings goal, or raising a credit score, and during the annual Hour of Finance Challenge the same game switches into a tournament mode where a class's results feed into a live national leaderboard.
Results
The first Hour of Finance Challenge in April 2024 drew more than 26,000 students from 274 schools, with 625 schools registered across all 50 states; play peaked on Tax Day, 15 April, with nearly 2,000 students in the game that day. Winning schools shared prizes of up to $25,000, $50,000, or $100,000 depending on school size, and 61% of participating students later said they felt confident understanding and using credit responsibly. By the 2026 edition the challenge had grown to roughly 150,000 students, 2,702 educators, 1,768 schools, 1,122 districts, and 53 states and territories.
- 1
The player opens Prosperity Quest™, a browser game billed as preparation for real financial decisions, covering credit, loans, savings and investments.
- 2
Entry happens one of three ways: joining as part of a class, playing standalone with no class attached, or arriving via a Hour of Finance™ Challenge link that drops the player straight into a tournament-mode greeting with a single Start button; teachers instead follow a separate link to a Teacher Dashboard to set up their class.
- 3
In one mode the player takes jobs and pays monthly bills, then chooses how to invest whatever money is left over, working to grow net worth to a target of $950.
- 4
In a separate savings-focused mode the player earns IntCoins each month, covers expenses with them, and tries to bank enough to reach $1,000 in savings.
- 5
In a third, credit-focused mode the player makes financial choices and watches each one raise or lower a credit score.
- 6
A session is sized to a single class period of an hour or less; when played through the Hour of Finance Challenge, teachers track their students' and school's progress on the Teacher Dashboard, which rolls results up into national school standings.
