De Optimist
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Delta Lloyd
- Year
- 2014
- Objective
- Engagement
- Industry
- Finance
- Mechanic
- Simulation & Strategy
- Platform
- Web
- Agency
- Superhero Cheesecake
- With
- TBWA\NEBOKO
- With
- Big Orange
Objective
Delta Lloyd, a Dutch financial services company, launched this mobile game as part of their summer 'Optimist on Tour' program to engage children and promote water sports and sailing. The campaign positioned sailing as a metaphor for financial decision-making, aligning the brand with competition, skill, and achievement.
Solution
De Optimist was a mobile game for smartphones and tablets launched on June 12, 2014. Players used their phone's microphone to blow wind onto a virtual Optimist-class sailboat, navigating through storms, avoiding whales and whirlpools to compete for the Titanium Cup. The game featured built-in social media score-sharing capabilities and was complemented by a television commercial campaign developed by TBWA\NEBOKO.
