UPS Delivery Day

Objective

UPS aimed to increase awareness of its UPS MyChoice® and UPS Access Point® services among mobile-first audiences. Rather than relying on traditional corporate marketing, the brand partnered with EPIC Agency to create an engaging interactive experience that would demonstrate UPS logistics operations through gameplay, making the service offerings memorable and accessible to a broad consumer audience.

Solution

EPIC Agency developed a WebGL-based browser game where players assume the role of a UPS driver tasked with sorting and delivering parcels within a time limit. Core mechanics involve organizing packages to match their destinations efficiently while collecting appearing UPS Access Points to accelerate delivery. The game features a minimalist low-polygon aesthetic designed for mobile accessibility and performance on budget devices. Players compete to maximize deliveries before time expires, combining strategy and speed in a simulation of real logistics operations.

Results

Not published.