Garden Of Seeds
Open the game- Brand
- L'Occitane
- Year
- 2019
- Objective
- Awareness
- Industry
- Fashion & Beauty
- Mechanic
- Simulation & Strategy
- Platform
- Web
- Agency
- Merci-Michel
Objective
L'Occitane sought to celebrate Provence's biodiversity and strengthen brand connection by creating an engaging digital experience. The brand aimed to merge its heritage as a natural beauty company with interactive entertainment, using gamification to drive user engagement and connect consumers to the plants behind L'Occitane products.
Solution
Garden of Seeds (also titled 'Seeds of Dreams') is an interactive tamagotchi-style game where players nurture virtual plants by collecting water and sunlight through mini-games. As plants grow, players unlock new seeds and expand their dream gardens. The game bridges digital and physical realms: completing in-game milestones rewards players with exclusive discounts, real L'Occitane products made from the featured plants, plus collectible seeds (lavender, verbena, citrus) available in L'Occitane shops. Built with WebGL, GSAP, and Three.js, the experience was localized into 21 languages and optimized for mobile, tablet, and desktop platforms. Created by agency DDB Paris with production studio Merci Michel.
Results
The campaign received Awwwards Site of the Day on November 22, 2019, scoring 8.24/10 overall with 8.47/10 for both design and creativity. It also received a Developer Award score of 7.43/10.
