Dream House

Objective

Pierret, a Belgian window and door manufacturer, launched this interactive campaign to engage homeowners and showcase their product range through an immersive playable experience. The campaign aimed to bridge entertainment and product discovery, allowing users to visualize Pierret windows and doors in their ideal home designs. A sweepstakes offering up to €20,000 in Pierret products provided additional incentive for participation.

Solution

Pierret Dream House is a cozy customization game where players design their dream home by selecting house styles and sizes, then personalizing doors, windows, and garden elements from Pierret's product catalog. The experience offers hundreds of possible combinations, enabling deep engagement with the brand's design offerings through an almost-isometric, pastel-colored visual aesthetic. Released in 2024, the game was developed by Merci-Michel and gained recognition across major design award platforms including CSS Design Awards, CSS Winner, and The FWA.

Results

The project received significant industry recognition: Honorable Mention on Awwwards (November 2024) with scores of 7-9 across design, usability, creativity, and content categories; Website of the Day on CSS Design Awards (December 15, 2024) with final judge score of 8.12/10 (UI: 8.14, UX: 8.05, Innovation: 8.16). Specific participation numbers, engagement metrics, and conversion impact were not published.