Dream House
View the case- Brand
- Pierret
- Year
- 2024
- Objective
- Engagement
- Industry
- Retail
- Mechanic
- Simulation & Strategy
- Platform
- Web
- Agency
- Merci-Michel
Objective
Pierret wanted to turn window and door replacement — an abstract renovation decision — into something homeowners could picture and enjoy, at a moment when the brand was pushing to upgrade insulation while improving how a house looks. The game doubled as a showcase for its range of window and door styles and colors, and supported the brand's profile just as Pierret announced a €100 million investment to double PVC window production at its Transinne plant.
Solution
Players open the browser game and pick a base model to start from, then set the house's style and size. From there they work through the exterior, choosing colors and styles for the windows and doors from Pierret's range, before furnishing the garden and dressing the surrounding yard with props — the studio built out hundreds of possible combinations, and the controls are kept simple enough for a child to help a parent finish one. Once the house is done, it's posted to a public gallery under the player's name with its own shareable link, where other visitors can browse and vote. Entries also went into a prize draw for vouchers toward Pierret products, tying the finished house back to an actual purchase.
- 1
The player opens dreamhouse.pierret.net through a branded preloader, in French or Dutch depending on market, and is invited to build a dream house for a chance to win up to €20,000 in Pierret products.
- 2
The player picks one of five base house models to start from, then adjusts its style and size.
- 3
The player fits the house with doors and windows and sets their colors, choosing from Pierret's actual product range — the campaign's core brand-integrated mechanic.
- 4
The player furnishes the surrounding garden and setting with decorative objects.
- 5
Controls stay simple throughout, letting players (including children building alongside a parent) reach hundreds of possible house combinations.
- 6
The finished house is published to a public online gallery, each entry getting its own page with the creator's name and a unique shareable link.
- 7
Visitors browse the gallery and vote for houses they like, and a player may vote for their own entry.
- 8
The player shares their gallery page on social media to rally votes for their house.
- 9
Beyond the game, entrants who are homeowners planning to replace their own windows and doors go into a linked sweepstakes — one €20,000 voucher, two €10,000 vouchers, and 50 further prizes — running September 30 to November 30, 2024.
