NASCAR Tycoon
Open the game- Brand
- NASCAR
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Simulation & Strategy
- Platform
- In-Game
Objective
NASCAR sought to deepen fan engagement with younger audiences on Roblox as part of its broader digital strategy. The experience aimed to introduce the sport's Next-Gen Cup Series cars and team management culture to a gaming-native demographic through an interactive, team-building game.
Solution
Dubit created NASCAR Tycoon, a tycoon-style game where players manage and build virtual NASCAR teams. Gameplay includes racing against friends using Next-Gen Cup Series vehicles, earning passive income, and unlocking progression features: custom team creation, garage expansion, vehicle collection, car customization, and sponsor acquisition. Tracks were modeled after real NASCAR racing venues. Launched July 17, 2024 on Roblox.
