Toca Boca World
- Brand
- Netflix
- Year
- 2026
- Objective
- Awareness
- Industry
- Entertainment
- Platform
- App
- Published
- 1
Players download or already have the free Toca Boca World app (iOS, Android, Amazon, PC via Google Play) — a single-player sandbox with no ads, monetized through in-app purchases.
- 2
From October 27, 2026, an update adds a Netflix 'KPop Demon Hunters' crossover: outfits, accessories, and characters styled after HUNTR/X, Saja Boys, and other film characters.
- 3
Players build a character in the Character Creator or pick from roughly 500 existing characters, customizing face, hairstyle, and other details.
- 4
Players dress the character in either the film's casual streetwear looks or its K-pop-style stage costumes, mixing pieces from both registers to create a personal version of an idol rather than a direct copy of a film character.
- 5
Players place the character in any of the game's 90+ locations — hotel, beach, a show's set, restaurant, and others — to stage a scene.
- 6
Players open the in-game Music Player, the same feature previously used for tracks by Olivia Rodrigo and SIENNA SPIRO, now showing the collaboration's new player.
- 7
Players pick one of four film songs — 'How It's Done', 'Golden', 'Soda Pop', or 'Your Idol' — which plays in the background while they continue role-playing, staging concerts, decorating rooms, and exploring locations.
- 8
The songs are available only for a limited time and are removed from the player after launch.
- 9
In a separate part of the deal, Netflix subscribers download the free Toca Boca Jr Kitchen NETFLIX app (iOS/Android) from the Netflix Playground library, finding it fully re-skinned for the film with the song 'Golden' playing in the menu and HUNTR/X-style references scattered across stages and characters.
- 10
Players open a fridge, select ingredients, and use five kitchen tools — including cutting, frying, and juicing — to prepare themed dishes for the group's members, with guests reacting to the results in a mukbang-style presentation.
Objective
KPop Demon Hunters is Netflix's most-watched film, and the studio wants it to keep living beyond the screen rather than being watched once and shelved. Handing the IP to a sandbox where kids already role-play the movie lets the audience keep the story going themselves. For Spin Master's Toca Boca, the tie-in brings a hit franchise into its music-collaboration line-up (following Conan Gray, KATSEYE and Wicked) to pull in and re-engage players.
Solution
Players update Toca Boca World and find new HUNTR/X and Saja Boys-inspired outfits waiting in two styles, everyday looks and K-pop stage looks, which they can mix and match onto their own characters. A new music player appears alongside the wardrobe, loaded for a limited time with four songs from the film — "How It's Done," "Golden," "Soda Pop" and "Your Idol" — that players pick and play as background music while they act out scenes anywhere in the game's open world. There's no set path or finish line: a session ends whenever the player stops building their own story. Separately, subscribers get a second, smaller dose of the same franchise in Netflix Playground, where Toca Boca Jr Kitchen's menu now features a mukbang-style kitchen, the song "Golden," and dishes themed around the group's members.
Results
Sources
Toca Boca World counts close to 60 million players who gained access to the collaboration. Toca Boca's three prior music tie-ins (Conan Gray, KATSEYE, Wicked) together reached 60 million unique in-game fans across 173 countries.
