Max Verstappen's Mansion Game

Objective

The Red Bulletin sought to engage its global audience with an interactive digital experience that bridges celebrity lifestyle storytelling with playable content. By featuring F1 champion Max Verstappen's Monaco mansion, the campaign aimed to attract magazine readers to explore an illustrated, gamified tour that combines editorial storytelling with exploration-based gameplay.

Solution

An illustrated isometric scavenger hunt across five rooms of Max Verstappen's Monaco mansion, where players discover and collect up to 40 hidden trophies. Built on the Ceros animation platform, the experience was optimized for both mobile and desktop with multi-language support (English, Dutch, German). The campaign integrated with The Red Bulletin's print magazine while being amplified through social channels, with Verstappen personally sharing it with followers.