Chupa Chups City
Read the story- Brand
- Chupa Chups
- Year
- 2024
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Adventure & Quest
- Platform
- In-Game
- Agency
- The Sandbox
Objective
Perfetti Van Melle wanted to take a 60-year-old candy brand off the shelf and put it directly in front of a young gaming audience inside The Sandbox, translating Chupa Chups' colour, flavours, Melody Pops and easygoing "Forever Fun" attitude into a world players could actually walk around and play with rather than watch in an ad. For the brand's licensing arm it also doubled as an early move into web3 and a way to pull The Sandbox's creator community into building content around Chupa Chups.
Solution
Players load into Chupa Chups City for free through The Sandbox client and land in a candy-coloured voxel town, working their way through a trail of 30 quests scattered across the streets. Along the way they collect the brand's flavours, play tunes on giant Melody Pops lollipop-whistles, and crack open piñatas, teaming up with other players' avatars to help the town's residents pull together a street celebration. Finishing the season's Adventure Quest hands the player a wearable Flavor Shades item that adds to their avatar's defense, while a separate room in the season hub hides a chest of SAND for those who track it down, and Cherry Cap and Lollipop Mask pieces are there to dress up an avatar afterward. A session simply ends whenever the player logs off, since quest progress and Ethos Points carry over with them into the next visit.
- 1
The player installs the free Sandbox client on Windows or macOS, signs in, and teleports into Chupa Chups City from the current Alpha Season's hub of brand worlds. They land in a voxel candy-themed city and walk its streets in third person.
- 2
A quest log lists 30 branded quests; completing each one earns Ethos Points toward the season's overall tally, forming the world's core progression loop.
- 3
Quests send the player through a handful of recurring activities: gathering specific Chupa Chups flavors scattered around the city, playing tunes on lollipop-shaped Melody Pops, smashing piñatas, and helping NPC residents prepare a citywide celebration.
- 4
The world doubles as a social hub — players team up with others to tackle activities together rather than playing solo.
- 5
Finishing the Adventure Quest awards a wearable NFT, Flavor Shades, which gives the avatar +50 defense and a "flavor sight" effect that tints the world's colors as Chupa Chups flavors; other collectible wearables in the set include a Cherry Cap and a Lollipop Mask.
- 6
Meeting the season's requirements unlocks a dedicated Chupa Chups room in the hub, where the player opens a SAND chest for a payout of 20 SAND.
