audibene / hear.com "Jump ’n’ Hear – A Roblox Hearing Game."

Objective

Audibene/hear.com aimed to position itself as a modern hearing care brand among young people aged 13–16 by addressing WHO's warning about hearing damage from unhealthy listening habits in this demographic. The business objective was to encourage voluntary hearing testing among youth to enable early detection of hearing loss, which is critical during developmental years for learning and social development.

Solution

The agency created 'Blackout at Mount Earverest,' an adventure game on Roblox where players complete hearing tests without realizing it. Players navigate challenges that rely on their hearing ability, embedding three clinical assessments into gameplay: stereo audiometry, speech audiometry, and sound audiometry. When abnormalities were detected, results were referred to pediatric audiologists for professional evaluation. Developed by Grabarz & Partner and Headraft (Hamburg).

Results

Not published.