Supply Chain Solutions Provider Assent Achieve 97% Engagement Rate By Gamifying Digital Event

Objective

Assent, a B2B supply chain sustainability platform, needed to maximize engagement among remote attendees at their annual Evolve conference. The virtual event challenged them to create meaningful interaction around supply chain and sustainability content while building community across dispersed participants, all while driving measurable participation in conference activities.

Solution

Assent and Drimify created Evolve Quest, a multi-game gamified journey built on Drimify's Dynamic Path technology. The 14-game experience used a sustainability superhero theme with progressive visual worlds (space → Earth → city → dam). Mechanics included educational Q&A games reinforcing conference content, a photo contest encouraging community submissions, casual games (Pacman, Football), and a leaderboard system. Top 5 performers earned grand prizes, while all participants contributed toward unlocking a $10,000 charitable donation tied to engagement thresholds.

Results

The campaign reached 3,231 unique participants with a 97% engagement rate. Participants generated hundreds of photo submissions through a Media Contest designed to encourage sharing and create a community feel.