Big Bumpin'
- Brand
- Burger King
- Year
- 2006
- Objective
- Sales
- Industry
- Food & Drink
- Mechanic
- Arcade & Action
- Platform
- In-Game
- agency
- CP+B
- production
- Blitz Games
- Added
- October 2026
- 1
Sold only as a checkout add-on at Burger King restaurants in North America (Nov 19–Dec 24, 2006) for $3.99 with a value meal, packaged on a single disc that runs on either original Xbox or Xbox 360 without a separate version.
- 2
From the main menu, players choose single match, single-player tournament, local multiplayer on one console, or online play over Xbox Live, then pick one of six Burger King ad characters (including the King and the Subservient Chicken) purely for cosmetic flavor, with an optional editor to customize a driver and bumper car.
- 3
Players pick one of five mini-game modes — Own the Puck, Last Man Standing, Power Surge, Shockball, or 2v2 Bumpin' Hockey — each tied to two of five themed arenas (Ice Box, Broiler, King's Court, The Deep, Monsoon of Doom).
- 4
Controls are minimal: left stick to steer, A to accelerate, B to honk; there is no driving skill involved, just acceleration and ramming into opponents.
- 5
Arenas themselves work against the player, scattered with bottomless pits, popping saw blades, slick ice, fire jets, and lightning that can take out either the player or an opponent knocked into them.
- 6
Power-ups scattered around the arena — shields, speed boosts, and energy-draining effects — are the main way players damage or hinder rivals in every mode.
- 7
Each mode has its own win condition built on the same car-bumping core: hold a puck longer than rivals (Own the Puck), knock everyone else off a platform (Last Man Standing), pass a timed charge onto an opponent before it detonates (Shockball), build and protect a personal energy meter (Power Surge), or push a large puck into the opposing goal 2v2 (Bumpin' Hockey).
- 8
Solo play runs through a tournament against AI opponents across all events, while local sessions support up to four players on one console and Xbox Live matches scale up to eight.
Objective
Burger King wanted its King and the rest of its ad world to live inside a real game that players would enjoy, rather than in a banner ad bolted onto one. Selling the disc only in its restaurants, for $3.99 with a value meal, also turned the promotion into a driver of store traffic in the holiday quarter.
Solution
Pick one of six Burger King ad characters, including the King and the Subservient Chicken, and climb into a bumper car on one of five arenas. Across five short game modes, the goal is always destruction: keep hold of a puck, knock rivals off the platform, pass around a live "shock ball" before it goes off, hold a charge longer than anyone else, or pair up for 2-on-2 bumper-car hockey. Matches run in quick bursts, with up to four players on one console or eight online over Xbox Live, and a session ends the moment the clock runs out or the last car is left standing.
Results
Burger King only ever reported sales for the three games together, never per title. It counted more than 2 million copies in the first four weeks (December 2006), twice the 1 million mark at which a game usually counts as a blockbuster; a 2007 Ad Age report cited by EGM put sales at 2.5 million in the first five weeks, with the three games, taken together, among the top 10 best-selling games of 2006. Burger King's results for the quarter to 31 December 2006 put sales at more than 3.2 million copies and called the collection the best-selling video game of the holiday season; CP+B's own count in January 2007 was more than 2.7 million. In the same release, net income rose 41% to $38 million and revenue 9% to $559 million, with the Value Menu and the Xbox games credited for higher sales and traffic.
Can you still play it?
Big Bumpin' can't be played today through any official channel: it was never sold digitally, only on a disc that Burger King restaurants in North America sold for $3.99 with a value meal from November 19 to December 24, 2006, with leftover copies cut to $0.99 in February 2007. It isn't on the Xbox One and Series backward-compatibility list, so the only way to run it is the original disc on an Xbox or Xbox 360; a full longplay is preserved on the Internet Archive.
