Snackspel
View the case- Brand
- Mora
- Year
- 2025
- Objective
- Loyalty
- Industry
- Food & Drink
- Mechanic
- Arcade & Action
- Platform
- Web
Objective
Mora wanted its winter Viandel and Spicy Viandel promotion to be more than another discount push — a playful, memorable moment built around the ritual of a frituur visit. Tying the game to a specific product gave shoppers a reason to buy again, since a fresh code only came with a fresh order, and a monthly prize kept the competition honest.
Solution
A flyer handed out with every Mora Viandel or Spicy Viandel order carries a unique QR code that opens straight into a browser game — no app, no download. Players take on the role of a frituur worker, sliding a basket left and right to catch snacks as they fall from the top of the screen. Miss three and the round is over, sending that score straight to a public leaderboard under the player's own nickname. Each code is good for one attempt, so beating a friend's score — or chasing that month's Nintendo Switch 2 — means heading back to the counter for another Viandel.
Results
In its first six weeks online, the game drew more than 6,500 players and over 7,000 QR-code scans, with the leading score reaching 9,351 points.
- 1
The promotion runs through participating frituurs in Belgium: a customer who orders a Mora Viandel® or Mora Spicy Viandel® receives a paper flyer printed with a unique QR code tied to a single-use token.
- 2
Scanning the QR code opens the game directly in the phone's browser, with no app to download or install.
- 3
The game is a pixel-art arcade scene set in a frituur, styled in Mora's colors; the player takes the role of a fry cook and moves a frying basket left and right to catch snacks falling from the top of the screen, scoring a point per catch.
- 4
A round ends once three snacks have fallen past the basket uncaught, keeping each session short enough to finish while an order is being prepared.
- 5
After the round, the player enters a nickname to submit the score to a public leaderboard; the system filters out profane or disguised-profane entries.
- 6
The submitted score appears on a shared leaderboard alongside other players' nicknames and scores, showing how it compares to the current monthly leader.
- 7
Each QR token grants exactly one scored attempt, with no shared codes or free retries; another attempt requires buying another Mora (Spicy) Viandel® to get a new flyer.
- 8
The promotion runs for three months (December, January, February); at the end of each month, the player holding that month's top score wins a Nintendo Switch 2, for three winners total.
