Gamification Campaign Distributes $330K In Prizes For EComm Brand Caffeine And Kilos

Objective

Caffeine and Kilos, an active lifestyle eCommerce brand, sought to maximize their annual customer rewards distribution and reinforce brand loyalty during a signature appreciation event. The brand needed to strengthen customer retention and convert participation into repeat purchases among high-value customers.

Solution

The campaign deployed an instant-win gamification experience called the 'Annual Big Ass Giveaway,' where the first 1,000 US-based customers to make a purchase during the campaign — with no minimum qualifying order value — received golden tickets with unique codes granting guaranteed wins of one of three premium prize bundles (minimum value $530 per bundle, grand prize up to $3,700). The interactive game was promoted across Instagram Reels, TikTok, and a dedicated campaign webpage, supported by a mobile-optimized Wonka-inspired video. The experience was built on Drimify's gamification platform with API integration for automated winner notifications and ensured exclusivity through single-play code validation and geographic targeting.

Results

The campaign rewarded 830 customers with a total of $334,130 in prizes distributed and achieved a 75% engagement rate.