100% Winning Draw
Tirage 100% Gagnant
- Brand
- Somfy
- Year
- 2026
- Objective
- Sales
- Industry
- Tech & Telecom
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Drimify
Objective
Somfy France used the 15th anniversary of its TaHoma smart-home platform to push shoppers on boutique.somfy.fr past its old discount-banner promos, which drove sales but left no customer data behind. The brief was to turn a passive coupon into an earned reward and, along the way, grow a first-party mailing list.
Solution
The player lands on a promo page inside the Somfy shop promising every entrant a prize plus up to 30% off. A short form asks for first name, last name and email, with an optional box to join the newsletter. Submitting spins a slot machine dressed up for TaHoma's anniversary; the reels always stop on a win, never a loss. The result lands instantly: a discount code worth 10 to 30%, or — for 15 lucky entrants — a full TaHoma switch smart-home hub free via a 100%-off code. The code arrives by email, and the player is routed back into the catalog to redeem it on an order of €149 or more before the promotion's June 18 deadline.
Results
The instant-win drew 34,000 leads, with 10,000 opting into the newsletter despite the checkbox being unticked by default. About 850 of the roughly 33,000 players who finished the game went on to buy, a 2.57% player-to-purchase conversion — nearly double the 1.4% industry benchmark — generating €200K in attributed revenue at an average basket of €280.
- 1
The player lands on Somfy's own online store for "Tirage 100% Gagnant," a giveaway tied to the 15th anniversary of the TaHoma smart-home system, promising up to 30% off the site and a guaranteed prize for every participant.
- 2
Players fill in a short entry form (name and email) and are shown an optional newsletter opt-in they can decline without losing the chance to play.
- 3
The core mechanic is a slot machine themed around TaHoma's anniversary: the player spins the reels, which stop and reveal the result immediately, with no losing combinations. Most spins land a discount code of 10-30% off, while 15 spins award a code for a free TaHoma switch hub.
- 4
The prize is a personal promo code sent to the email address entered at signup.
- 5
The player returns to the Somfy store to redeem the code: it applies to orders of at least 149€, excludes a standalone TaHoma switch purchase, and must be used by June 18, 2026.
