Somfy France Uses Instant Win Campaign To Collect 34k Leads And Convert At 2X Industry Standard With Ecommerce Gamification

Objective

Somfy, a smart-home automation company, marked the 15th anniversary of its Tahoma hub platform with a promotional campaign designed to drive both conversions and first-party customer data collection. The business challenge was balancing immediate sales lift during the campaign window with building an email list for future marketing engagement.

Solution

Drimify built a 100%-winning slot machine game themed around the Tahoma anniversary, deployed on Somfy's e-commerce website. Every player was guaranteed a prize, creating active engagement rather than passive discount consumption. Prize tiers included discount vouchers (10–30% off Tahoma ecosystem packages) for most players, with 15 lucky winners receiving free smart-home hub units. The game captured email addresses at play and offered voluntary newsletter opt-in to drive additional list growth.

Results

34,000 leads collected | 10,000 newsletter opt-ins | 2.57% player conversion rate (double the 1.4% industry average) | €200,000 in attributed revenue | €280 average basket value | 850 of 33,000 players converted to purchase