Loewe Craftball Game

Objective

Loewe, a luxury brand renowned for craftsmanship, created Craftball to deepen community engagement through interactive entertainment. The playable experience showcases three iconic brand universes and the 'Loewe Path of Savoir-Faire,' positioning the game as an extension of the brand's craft-centric narrative. The campaign aims to foster competitive participation through a global leaderboard system while maintaining the luxury brand's refined aesthetic.

Solution

Craftball is a reflex-based arcade game where players roll their branded ball through three distinct Loewe-themed environments: La Playa (beach), The Studio (atelier), and The Gallery. Players navigate obstacles and hazards to accumulate scores across all three worlds, with progression unlocking a prize collection mechanism. The experience features real-time competitive rankings where scores from each world contribute to a global leaderboard. Built with 3D modeling, interactive animations, and responsive design, the game supports eight languages and emphasizes responsive mobile and web optimization. Created by Cosmic Shelter (production), Paul Soulhiard (design/development), and Sonore Studio (sound design).

Results

Specific metrics such as player count, engagement time, or conversion impact were not disclosed publicly. The game received recognition from the design community with an Awwwards Honorable Mention (December 2024) across categories including Games & Entertainment, Interactive Design, and 3D/Animation. The Awwwards community review showed 15 votes with scores ranging from 6.70 to 9.20.