Giga Game
- Brand
- Orange
- Year
- 2024
- Objective
- Engagement
- Industry
- Tech & Telecom
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- EPIC Agency
Objective
Orange Belgium had just become the country's first fixed operator to offer 1 Gbps, but network speed is an abstract selling point for a mass audience. The brand needed a way to make that number feel tangible and shareable rather than technical.
Solution
You drop into an endless, twisting tunnel as 0RN63, a small orange robot racing along a fibre cable. Steering left and right, you scoop up data packets, dodge data leaks and broken connections, and dive through speed-boost portals that fling you toward the next checkpoint. Clear a checkpoint and the tunnel resets with a new shape and a faster pace, so runs chain into one another with no real end screen — you just keep pushing for the next stretch of track. A prize mechanic tied to the live site gave players a reason to keep coming back for another run.
- 1
The game opens at giga.game with an invitation to play and win prizes, available in French and English site versions.
- 2
The player is introduced to ORN63, an orange data-collecting robot, and given the goal of helping it reach gigabit speed while transmitting as much data as possible.
- 3
The core loop is an endless-runner flight through a winding fiber-optic cable tunnel, steering ORN63 while collecting data along the way; the more collected, the more transmitted.
- 4
While flying, the player dodges two obstacle types: data breaches and connection drops.
- 5
Booster portals on the track grant a speed boost that carries the player to the next checkpoint.
- 6
Reaching a checkpoint advances the player to a new level, where the tunnel's speed, shape, and pattern change and the pace escalates; levels generate dynamically, making the run effectively endless.
- 7
The run's objective is to push ORN63 to gigabit speed and transmit maximum data, after which the game can be restarted freely on desktop or mobile.
