Jobs To Play
- Brand
- Carrefour
- Year
- 2026
- Objective
- Other
- Industry
- Retail
- Platform
- In-Game
- Agency
- Publicis Conseil
Objective
Carrefour built the island to reach Gen Z and Gen Alpha as an employer, introducing them to careers in food retail right as the school year starts. The mini-games also let the brand put its Act for Food mission — healthier, more accessible, more responsible food — in front of exactly the audience it's trying to hire, across France, Spain, Brazil and Belgium.
Solution
Players type in a code to drop straight into a branded Carrefour lobby inside Fortnite, then choose one of four mini-games, each built around a different job at the company. As a farmer, they race to bring in the biggest harvest before time runs out; as a delivery courier, they sprint a route to get orders out fastest. As a department manager, they scramble to restock and straighten a shelf that a rival team keeps knocking over, and as a product innovation manager, they defend a lineup of new products from waves of incoming attackers. Up to eight players can join any mode at once, either racing each other or teaming up to clear it together.
- 1
Players enter the code 5243-5882-1122 in Fortnite to load the custom island "Jobs To Play – Mini Games," built for Carrefour, playing solo or in sessions of up to eight. From a shared Carrefour lobby, players choose among four job-themed mini-games to enter.
- 2
In the farmer mini-game, players plant and harvest crops, aiming to maximize their yield, while picking up messaging about Carrefour's commitments to the farmers it works with.
- 3
In the courier mini-game, players race a countdown timer to deliver orders before it runs out, a loop built around the idea of product freshness and fully stocked shelves.
- 4
In the department manager mini-game, two teams compete head to head: one player tends a shelf display, spotting and undoing any mess, while the rival team tries to disrupt it.
- 5
In the product innovation manager mini-game, players take on a tower-defense-style mode, repelling waves of attackers to protect Carrefour's new product launches, a nod to the brand's claim of over 1,000 new products a year.
- 6
France-only, players record their best clip from the island and post it with the hashtag #CarrefourFortnite to enter a contest run by creator Unchained, who later publishes a reaction video and names the winner of a €3,000 prize.
