Kraken Chaser
Read the story- Brand
- Williams Racing
- Year
- 2024
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Arcade & Action
- Platform
- Installation
- Agency
- Drimify
Objective
Williams Racing needed a draw that would bring energy to its pre-race London Fan Zone, and Kraken needed a way past the skepticism and confusion that keep people from ever opening a crypto account. Both pointed to the same fix: meet motorsport fans on ground they already understand — an arcade game — and use it to warm them up to Kraken before sending them to the trading platform.
Solution
At a retro arcade cabinet inside the Kraken zone, players take control of the Kraken octopus and steer it through a maze in classic Pac-Man style, gobbling bitcoins while dodging chasing fiat currencies against a Formula 1–themed backdrop. Scores post live to a public leaderboard shared with the zone's other activities, so every run is also a contest with whoever's playing next to you. Cross 3,000 points and the game earns you a Williams F1 cap — but only if you go find a Kraken ambassador on the floor to claim it. The end screen closes the loop by sending players straight to a Kraken web page to keep learning about the platform.
Results
1,139 leads collected over the one-week event, with a 99% completion rate among players reaching the redirect to Kraken's website.
- 1
Players find the game inside Kraken's stand within the free Williams Racing London Fan Zone on Piccadilly, alongside a Scalextric track and a hanging bar challenge, and approach a retro-style gaming station branded for the activation.
- 2
The start screen sets a hyper-colored maze scene washed in purple, pink and yellow, with a Formula 1 car and combined Kraken and Williams branding.
- 3
The player steers the Kraken octopus logo through the maze in place of Pac-Man, collecting scattered bitcoins for points while dodging chasing enemies shaped like fiat-currency symbols.
- 4
A round ends either when the chasers catch the player out of lives or when every bitcoin on the level has been collected, the standard win/loss condition of Drimify's maze format.
- 5
Finishing a round posts the player's score to a shared leaderboard displayed in the Kraken area, and completing the game captures the player's details as a lead; players replay to climb the rankings.
- 6
Scoring above 3,000 points wins a Williams F1 racing cap, claimed by approaching Kraken's on-site ambassadors, turning the win into a face-to-face conversation about the platform.
- 7
The end screen closes with a call to action directing the player to Kraken's website to learn about trading cryptocurrency on the platform.
