SEPHORA PINBALL
Open the game- Brand
- Sephora
- Year
- 2025
- Objective
- Loyalty
- Industry
- Beauty
- Platform
- Mobile web
- Agency
- Press Play On Tape
- With
- Cosmic Shelter
Objective
Sephora launched an interactive pinball game to amplify the reformulation of its Cream Lip Stain product line. The campaign combined digital gaming with physical experiential installations to drive product awareness and convert player engagement into sales through exclusive in-app discount codes.
Solution
Sephora Pinball is an HTML5 web-based pinball game accessible through the Sephora Southeast Asia app and online, featuring retro arcade aesthetics integrated with the Cream Lip Stain brand universe. Players compete on leaderboards to collect points and unlock discount codes redeemable in-store or through the Sephora mobile app. The campaign extended beyond digital with physical pinball machine installations at Sephora events, including Sephoria flagship events in Paris and Dubai. The game was developed by Cosmic Shelter (creative direction, design, development) with audio by Press Play On Tape.
Results
The digital experience earned Site of the Day recognition on Awwwards (February 28, 2025, scoring 7.51/10 overall and 7.39/10 for development). The project also received recognition on The Favorite Website Awards and Muzli (January 24, 2025).
