Journal
Fast food games: what McDonald's, Burger King and KFC made
Ten fast food games from McDonald's, Burger King, KFC, Pizza Hut, Domino's and Chipotle: what players did, what they won and what each chain measured.
Gamification in banking and fintech: 10 campaign games with results
Ten campaign games from banks, fintechs and insurers, from CommBank's wallet hunt to Ally Island, with sourced results and when a game is the wrong tool.
Gamification in healthcare: 9 campaign games and the rules for pharma
Yoobot, Nightmare: Malaria, The Mind Guardian and six more health campaign games, with sourced results, plus what EU and US ad rules let pharma brands build.