Journal
Advergames: what they are and a history from Tapper to Fortnite
What an advergame is, where the word came from and how advergaming moved from 1980s arcades to Flash, apps and Roblox, with sourced campaign results by era.
Brands in Fortnite: how brand islands work, with eight campaigns
How brands build Fortnite islands: Epic's publishing, discovery and promotion rules, the agencies behind them, and eight campaigns, most with sourced results.
Brands on Roblox: 10 campaign games and the results they reported
Chipotle, McDonald's, the NFL, e.l.f. and six more brands on Roblox: how each game played, what it reported, and how Roblox ads are bought and priced.