KFC Island
Open the game- Brand
- KFC
- Year
- 2020
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Adventure & Quest
- Platform
- In-Game
- Agency
- Ogilvy
Objective
During pandemic lockdowns in the Philippines, KFC Philippines needed to reach consumers confined to their homes. The brand adapted its strategy by bringing the KFC experience into Animal Crossing: New Horizons, where quarantined players were actively spending time—creating a branded destination where digital audiences couldn't visit physical restaurants.
Solution
Ogilvy Philippines created a fully designed KFC island in Animal Crossing: New Horizons, featuring restaurant aesthetics with booths, kitchen setups, and Colonel Sanders as an interactive NPC. Players who visited the island using Dodo codes distributed via KFC Philippines' Facebook page could encounter Colonel Sanders and receive a redemption code for a free 8-piece KFC chicken bucket. The campaign launched with codes available from June 16–22, 2020, and later returned via the Dream Address feature, inviting players to build KFC-themed islands and share them on social media using #KentuckyFriedCrossing.
