The Hard Way VR

Objective

KFC sought to innovate its crew training program and share its proprietary Original Recipe preparation process with consumers. Wieden+Kennedy developed a VR escape-room experience that transformed a supplemental training tool into public brand storytelling, accessible to millions through the Oculus VR Store in August 2017.

Solution

An immersive Oculus VR escape room where players navigate five mini-game steps to prepare Original Recipe fried chicken: inspecting quality, rinsing, breading, racking, and pressure frying. Colonel Sanders provides guidance throughout the experience. Developed by W+K Lodge using Oculus Rift headsets with Touch controllers, the experience functions both as crew training and consumer engagement, available publicly in the Oculus VR Store.