GUCCI Vault - Pick n Twist

Objective

GUCCI expanded its Vault collection—an exclusive shopping platform with vintage pieces and new collaborations—by creating an interactive gaming experience. The campaign aimed to engage audiences through immersive digital storytelling inspired by Creative Director Alessandro Michele's childhood memories and imagination, positioning the Vault as a distinctive brand experience.

Solution

An interactive web-based puzzle game where players match 3D geometric shapes to unlock level combinations and progress through the experience. Built with Next.js, React, Three.js (WebGL), and Anime.js, the game featured smooth animations and gesture-based interactions. Players navigated through geometric challenges that deepened their engagement with the Vault concept, accessed via the dedicated domain pickntwist.gucci.com.

Results

Not published.