Play for Good - Galeries Lafayette

Objective

To celebrate Galeries Lafayette's 'Funorama' nostalgia campaign and reinforce the retailer's corporate social responsibility commitment 'Go for Good'. The campaign aimed to combine entertainment with brand values, targeting consumers interested in both playful experiences and ethical retail practices.

Solution

An accessible, colorful puzzle game featuring a vibrant, child-friendly visual aesthetic built with WebGL and Three.js. The game employs SVG animations and GLSL shaders for sophisticated visual effects, using a distinctive three-color palette (red #D14836, white, yellow #ECD06F). Players engage with intuitive puzzle gameplay designed for broad accessibility. The game was deployed as a web experience accessible via play.gl/, allowing direct interaction with the Galeries Lafayette brand narrative around childhood nostalgia and social good.

Results

Not published.