Yuko Higuchi x Gucci

Objective

Gucci launched its Children's Cruise 2020 collection with a digital experience centered on the whimsical, surrealistic illustrations of acclaimed Japanese artist Yuko Higuchi. The puzzle game served as an engaging digital gateway to introduce children to the brand's new designs, blending art and interactive entertainment.

Solution

An interactive puzzle game featuring Yuko Higuchi's distinctive, fantastical illustrations from Gucci's kids collection. Built with Vue.js, Anime.js, and WebGL technologies, the experience was hosted at yukohiguchi.gucci.com. The digital platform showcased the artist's imaginative designs and was part of a broader collection launch that included coloring pages, mazes, and additional games designed to engage younger audiences and families.

Results

Not published.