Gamification builds loyalty for Jyske Bank

Objective

Jyske Bank, a Danish financial services provider, sought to enhance the customer experience during branch visits by engaging children with entertaining activities while their parents met with bank representatives. The campaign aimed to create positive, memorable experiences for families that would strengthen long-term customer loyalty and make banking interactions more enjoyable.

Solution

Jyske Bank deployed four games through the Playable platform: Puzzle, Spot The Difference, Drop Game, and Matching Game. The games were integrated into the bank's website and accessed via QR codes placed in meeting rooms, allowing children to play both at branches and at home. The campaign ran as an always-on initiative, providing continuous entertainment and engagement for families visiting the bank.

Results

Not published.