Know Your Ingredients

Objective

Coca-Cola Hong Kong wanted a digital activation for Chinese New Year 2024, tying the brand to poon choi, the layered communal dish at the heart of the CNY family reunion dinner, and positioning Coca-Cola as the drink that belongs at that table.

Solution

The game opens in the browser from a link, on desktop or mobile, with nothing to install. Players land on a Coca-Cola-branded New Year page built around poon choi and its ingredients, then move through a short sequence of screens that walks them through the dish piece by piece. The session closes with a personalized result: the poon choi pairing judged the best match for the player, tying the dish back to Coca-Cola as its companion drink.