Know Your Ingredients

Objective

Coca-Cola Hong Kong created an interactive mini game to engage consumers during the Chinese New Year celebration period. The campaign leveraged the festive occasion to deepen brand interaction through digital entertainment and experiential gameplay.

Solution

Jazzup and CoDesign developed a mini game featuring interactive puzzle-based gameplay centered on Coca-Cola ingredients and products. The game was designed as a web-based interactive experience, combining UX design and development services. The project was executed in collaboration with Ogilvy Hong Kong and launched in 2024 (CNY 2024 campaign).