Weglot like Magic

Objective

Weglot, a translation platform, needed to elevate its presence at Webflow Conference 2022, where over 20,000 developers and designers were attending. Instead of a traditional booth, the brand partnered with Refokus to create an immersive digital experience that would engage attendees and demonstrate Weglot's translation capabilities through interactive gameplay, anchored in the concept of 'it works like magic.'

Solution

Refokus designed and built an interactive flashlight game in Webflow within 4 weeks. Players use a magical torch to reveal hidden clues scattered across a dark theatrical stage, then match revealed words with their meanings before time expires. The game was playable in over 100 languages using Weglot's translation engine integrated directly into the interface. The experience was so successful that Weglot adapted the design for their physical exhibition booth at the conference.

Results

The experience was highlighted during the Webflow Conf keynote and created huge impact with regards to brand awareness. The project won recognition at multiple awards programs, including an Honorable Mention from Awwwards and multiple CSS Design Awards.