GAR Merry Match
Open the game- Brand
- Golden Agri-Resources
- Year
- 2025
- Objective
- Engagement
- Industry
- Other
- Mechanic
- Puzzle
- Platform
- Web
Objective
Golden Agri-Resources, a major palm oil producer based in Singapore, created a festive holiday interactive game to combine seasonal engagement with sustainability education. The campaign was launched for Christmas and New Year 2025 to encourage audience participation through playable content and drive social sharing while conveying sustainability messages.
Solution
GAR Merry Match is a web-based flip-coin matching game where players reveal festive stories, sustainability facts, and heartwarming wishes by matching coin pairs. The game features combo and speed-based scoring, music and video elements woven into the storytelling, and a leaderboard (the "Merry Match Champion" ranking) for competitive play. Completing the game unlocks exclusive WhatsApp stickers, with multiple stickers to discover across replays, and players can share their results via Facebook, X, LinkedIn, and WhatsApp. Built with HTML5, CSS, JavaScript, Lottie animations, and Contentful CMS, the game combines bite-sized storytelling with interactive gameplay to encourage replay and social discovery through shareable rewards.
Results
The game was named an Awwwards Nominee (Dec 30, 2025).
