Rework
Open the game- Brand
- Team Vitality
- Year
- 2022
- Objective
- Product Launch
- Industry
- Fashion & Beauty
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Merci-Michel
Objective
Team Vitality wanted the launch of its limited Rework Paris capsule — 135 one-off pieces upcycled from 500 retired team jerseys — to land as a cultural event for fans, not just another online drop. As merchandising director Benjamin Robinet put it, the goal was to show a genuine union of gaming and fashion by making fans earn the collection through play rather than simply add it to a cart, while reinforcing the story of the jerseys' second life and the sense that owning one of only 135 pieces had to be earned.
Solution
Visitors arrive at rework.vitality.gg to a branded screen inviting them to compete for a chance to buy a piece from the Rework collaboration. Starting the challenge pulls up one random item from the capsule and turns it into a timed puzzle — the pricier the piece, the harder the puzzle gets. Players race the clock inside an animated 3D scene, on desktop or mobile, to solve it before time runs out. Solve it in time and you unlock the right to buy that exact item; run out the clock, or want a shot at something else, and the only way back in is to replay for a new random piece.
- 1
The game opens at a branded landing page for the Team Vitality x REWORK collaboration, inviting players to compete for a chance to purchase a piece from the capsule, alongside a counter.
- 2
Starting the challenge replaces the shop's catalog view with a game mode: every piece in the capsule can only be unlocked by solving a puzzle, not browsed or chosen directly.
- 3
The system randomly assigns the player one item from the capsule — a bomber, hoodie, sweatshirt, joggers, t-shirt, pillow, scarf, bucket hat, or bandana — with no way to pick which one in advance.
- 4
The assigned item becomes a timed puzzle: the player finds and assembles the correct pieces of the garment before the clock runs out.
- 5
Puzzle difficulty scales with the item's price, so higher-value pieces demand harder puzzles.
- 6
Finishing within the time limit unlocks the piece, granting the right to purchase it.
- 7
Failing the timer, or wanting a different item, sends the player back into the loop — replaying puzzles is the only way to reach another piece.
- 8
Once unlocked, the player proceeds to buy that specific piece — one of only 135 made — through Vitality's shop.
