Team Vitality x Rework

Objective

Team Vitality, a professional esports organization, partnered with Parisian fashion studio Rework Paris to launch a limited-edition merchandise capsule featuring 500 reworked vintage jerseys combined with second-hand Paris fashion elements. The collaboration aimed to differentiate the collection launch by combining gaming and fashion through a unique interactive experience that resonated with the fanbase.

Solution

The campaign featured an interactive puzzle game website where players solved time-limited puzzles to unlock access to purchase items from the collection. Puzzle difficulty scaled with product price: higher-value items required more complex challenges to solve. The collection included reworked jerseys, bomber jackets, hoodies, crewnecks, joggers, t-shirts, cushions, scarves, hats, and bandanas. The experience was hosted at rework.vitality.gg with interactive design, animations, 3D elements, and smooth transitions. Players submitted solutions through the web interface to unlock purchase rights for specific items.

Results

The interactive site received Awwwards Site of the Day recognition on November 27, 2022, with a score of 7.54/10 (Design 7.4, Usability 7.34, Creativity 8.16, Content 7.45, Development 7.49). The project was also recognized on CSS Design Awards. Specific participation numbers, sales figures, or engagement metrics were not publicly disclosed.