Desembaralho Do Senado
- Brand
- Greenpeace Brasil
- Year
- 2026
- Objective
- Engagement
- Industry
- Other
- Platform
- Web
- Agency
- Beta Collective
- With
- NAF
- Published
- 1
The player lands on a page tagged #VotaQueVale, framed by a background of playing cards, with a headline explaining that decisions made in the Senate in Brasília affect the player's quality of life and the wellbeing of people they love.
- 2
The player taps each of the four card suits to unfold a themed topic: diamonds cover personal finances (taxes on basic goods, the central bank rate), spades cover public safety (crime laws, flood defenses), hearts cover health (the public health system's budget, emergency funds for outbreaks), and clubs cover the future and nature (the senator's 8-year term, labor, pension, and environmental laws).
- 3
Scrolling further, the player reaches an explainer block on how the 2026 election works: each voter picks two senators for an 8-year term, and the chamber's decisions shape daily life and the environment.
- 4
The player browses a hand-drawn deck as a swipeable carousel, where each card's rank or suit maps to a civic fact about the Senate (ace, two, king, and a joker each carry a different message), and can download the deck as a print-ready PDF to play with physical cards.
- 5
The player can also download a voting cheat-sheet PDF and fill in candidate numbers for all five offices up for election, from federal deputy to president.
- 6
The player picks between two mini-games built on the same educational deck: a memory match of 8 pairs, tracked by a move counter and a pairs-found counter with a restart option, or a solitaire game dealt with the same cards.
- 7
In either mode, each matched or revealed card displays the same civic facts about the Senate found in the printable deck.
- 8
Offline, volunteers run the memory game with oversized cards at public events, handing out campaign stickers to participants who play.
- 9
As a campaign finale, activists built a 4.5 by 5 meter house of giant cards in front of the National Congress building, using the same deck imagery to remind the public to vote on October 4 and choose two senators.
Objective
Ahead of Brazil's 2026 elections, Greenpeace Brasil found that only 34% of voters knew they had two Senate votes to cast, while 2018 saw more than 63 million blank or invalid Senate ballots. The campaign set out to close that knowledge gap and show voters how Senate decisions on the economy, security, health, education, labor and the environment touch their daily lives.
Solution
On the site, the player taps through four suits, each unpacking how a Senate vote connects to their money, safety, health, or environment and future. From there they swipe through a carousel of playing cards, each one using its number to explain how the Senate works — the 2 of any suit notes that voters get two Senate ballots, the 8 marks the eight-year mandate, the king stands for the three senators per state. Players can download the deck as a PDF to print at home, along with a voting-order cheat sheet to fill in their chosen candidates from federal deputy up to president. Below that sit two browser games built on the same deck: a memory game where players flip cards to match 8 pairs, tracking their move and pair counts with a restart button, and a solitaire game using the same cards.
