Ace The Field (McLaren X Free Fire)
- Brand
- McLaren Racing
- Year
- 2021
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Racing & Sports
- Platform
- In-Game
Objective
McLaren Racing wanted to reach a mobile gaming audience its Grand Prix broadcasts couldn't touch, giving fans a new, accessible way to connect with the team. For Garena, the crossover gave existing Free Fire players a fresh experience while drawing in people who'd never played the game before. McLaren also used the tie-in to carry its visual identity into the game, down to founder Bruce McLaren's original team colours.
Solution
Players drop into Free Fire's Bermuda, Kalahari and Purgatory maps and can now get behind the wheel of the MCLFF racer or a road-going McLaren P1 mid-match, then head to Training Island to test the cars on a dedicated track. Opening the Events tab, they push their P1 up through Race to Ace by completing daily tasks for checkered-flag tokens, customize their car and collect clicks from other players in Roadster Studio, log in for free drops, and queue into the weekend Convoy Crunch mode; topping up diamonds unlocks extra rewards on top. Along the way, players kit out their character in papaya- and blue-liveried racing suits, helmets, parachutes and skyboards, skin their Gloo Walls, and drop surfboards, blimps and McLaren-themed emotes into the match. A session plays out like any other round of Free Fire — driving, fighting and showing off the new gear until the match closes out.
- 1
The player opens Free Fire to a lobby dressed in McLaren branding, then taps the calendar icon to open the Events tab and claim into a specific McLaren event.
- 2
In Race to Ace, the player picks one of four McLaren P1 cars, all starting at a base speed, and pushes that speed up by completing daily missions for "checkered flag" tokens or by recruiting friends into the team, each recruit adding a flat speed boost.
- 3
Accumulated speed carries the car through a series of laps, each lap paying out a reward (parachute, loot case, skyboard, avatar, banner, then crates beyond the fifth), with the fifth lap unlocking a free McLaren P1 skin and three further skins purchasable with the game's diamond currency.
- 4
In Roadster Studio, the player customizes a car by choosing colors for the body, seats, and wheels, then publishes the design for other players to click; each click pays a random reward and enough clicks (or five matches played instead) unlock a grand-prize racing suit.
- 5
Limited-time top-up promotions let the player spend diamonds to unlock cosmetic items — car skins, emotes, surfboards, and Gloo Wall skins — with rewards tied to specific spending tiers during each promo window.
- 6
Separate short-lived events reward the player simply for logging in or playing a single match, handing out free gear like an outfit, backpack, or pin with no further requirements.
- 7
Convoy Crunch is a weekend 8-player mode where two teams, Invaders and Defenders, push a car forward or back depending on which side stands nearer it; matches run best-of-three rounds with weapon-set choices before each round and role swaps between rounds, and players who complete five matches earn a free parachute skin.
- 8
Outside of events, the player can drive the McLaren cars in standard battle royale matches across several maps, or take one out for a non-combat test drive on a dedicated track on Training Island.
- 9
Across the campaign, the player dresses their character in McLaren-themed cosmetics — racing suits in the brand's signature colors plus matching Gloo Wall skins, surfboards, airships, and emotes.
