ARiZONA Rattlesnake: Augmented Reality Game With Track Recognition

Objective

ARiZONA, an American beverage brand, partnered with Demodern to create an innovative augmented reality experience that would engage consumers through playful, interactive gameplay. The campaign aimed to demonstrate the brand's alignment with creativity and cutting-edge technology by delivering an unconventional gaming experience that blended physical drawing with digital play—inspired by the brand's 80s aesthetic and arcade gaming culture.

Solution

ARiZONA Rattlesnake is an AR racing game where players draw a custom race track on paper using a smartphone or tablet. The app's computer vision system detects the drawn contours, automatically generates a 3D racing track mesh, and launches an interactive race within the AR environment. Players navigate the custom track using acceleration and drift mechanics inspired by classic Carrera slot-car racing. The application uses Apple's ARKit for AR rendering and implements advanced contour detection and automatic mesh generation algorithms to transform hand-drawn lines into playable racing courses.