Pringles Rocket League Activation
Open the game- Brand
- Pringles
- Year
- 2023
- Objective
- Awareness
- Industry
- Food & drink
Objective
Pringles sought to reinforce its position as the reference brand for Gen Z gamers by creating an interactive gaming experience within Rocket League. The activation aimed to engage younger audiences through in-game branded environments and competitive moments tied to product enjoyment.
Solution
The campaign, called 'Taste League,' created a fully customized Pringles-branded environment in Rocket League featuring a cyberpunk-themed setting with Pringles boat-shaped buildings and a tram running through the city. Players could compete in two gameplay zones: a competitive football pitch arena and an obstacle course circuit. The experience included 3v3 matches, time-trial challenges, 1v1 battles, and aerial dribbling competitions, with potatoes serving as speed-boost elements. Top Rocket League creators (Cacho01, Rosdri_Twitch, Reventxz) hosted tournaments that were streamed across Twitter, Instagram, and TikTok to maximize reach within gaming communities.
Results
The Rocket League component achieved a 92% acceptance rate, generated 3+ million impressions, and generated 50,000+ social interactions. The broader Pringles gaming initiative (which included activations across Rocket League, League of Legends, Overwatch 2, and Twitch) won the IAB Inspirational Awards for Best Gamified Entertainment Campaign.
