Die Kleine Schweiz
- Platform
- Web
- Published
- 1
The game is embedded directly in the homepage of Swiss software company Flow Force One: a loading screen briefly shows progress with a reload button and a fallback link to the contact form, then the page opens on a toy-scale 3D map of Switzerland titled "Die kleine Schweiz" (The Little Switzerland), with the company's own pitch and exit links to its About and product pages framing the game above it.
- 2
The player drives a small car across the miniature landscape of houses, water, and stations, steering by dragging with mouse or finger or using WASD/arrow keys, and clicks stations to explore them.
- 3
A HUD tracks moves completed, points, a 10-minute countdown timer, and total distance driven in meters.
- 4
The core loop is a delivery job: the player follows a numbered order (1 of 7) showing a route and current step, drives to a pickup house with multiple loading spots, and parks inside a marked circle, after which the job completes automatically without further input.
- 5
In parallel, the player can drive to map landmarks and open them as "stations," tracked by a separate counter toward a total of four discoverable stations.
- 6
Driving into water is an anticipated outcome rather than a failure state; the site's privacy policy notes it keeps a persistent counter of water landings in the browser alongside the chosen language, surviving until site data is cleared.
- 7
At any point the player can exit the game into a conversion path: a contact form (name, email, subject, message) or a link to the company's commercial product, Movemio, a separate landing page offering carriers a free trial.
Objective
Flow Force One, a Swiss software maker, needed a way to pitch Movemio — its SaaS for moving companies — without a standard corporate landing page. Built around the same relocation workflow the product automates, the game turns the homepage itself into the pitch, steering visitors toward the company page and the contact form.
Solution
The homepage loads as a tiny Switzerland rendered in the browser, with a loading bar before you're dropped behind the wheel — drag to steer on phone, WASD or arrow keys on desktop. A job card reads "Job 1 of 7," routing you from Stäfa to Flow Force One's own office; you pull into a marked circle at the pickup house, your team takes over the load, and the counter ticks up. Clicking stations scattered across the map opens them one by one, filling a four-station progress bar, while a HUD tracks moves completed, points, and a ten-minute countdown. Drive into the lake and it counts as a splash rather than a game over; when the timer runs out, the session simply ends, leaving links to read about the company or get in touch.
