Luck By Naam
Open the game
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Players arrive at the Luck By Naam microsite from the McCann India film, in which numerologist Sanjay B. Jumaani turns the letters of a name into numbers, or from a direct promo link.
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The entry screen asks for a full name and consent to share the name and phone number for the calculation, with a button into the Luck Score tool.
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Players submit their name and the site applies a Chaldean-numerology formula credited to Jumaani, returning a single personal Luck Score.
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A results screen explains the payout: SuperCoins are awarded equal to the Luck Score, doubled if the score lands on one of seven preset lucky numbers.
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Players can clear the field and resubmit different spellings or fuller versions of their name as many times as they like, re-rolling the Luck Score until satisfied.
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Once satisfied, the player taps "Redeem on Flipkart" and enters the mobile number linked to their Flipkart account to claim the coins, with no OTP verification required.
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A confirmation screen congratulates the player and states the SuperCoins won match their lucky score.
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The coins are credited to the player's Flipkart account by October 4, 2026, timed for the Big Billion Days sale where they can be spent.
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A disclaimer notes the numerology method is subjective and unproven, applies only to the exact spelling entered, and that the SuperCoins have no real numerological link, being simply a branded gift.
Objective
Flipkart needed to turn the slogan of Big Billion Days 2026 — "here, everyone's luck changes" — into something people did rather than watched, days before the sale opened. Numerology around names is a popular belief in India, so the brand used it as a reason to visit a Flipkart site early, hand over a name and phone number, and walk away with pre-loaded SuperCoins to spend once the sale went live.
Solution
On luckbynaam.com, visitors type in their full name and the site runs it through numerologist Sanjay B. Jumaani's letter-to-number method to produce a personal "Luck Score," shown alongside the number of SuperCoins that score is worth. Players can retype their name in different spellings or combinations as many times as they like, chasing a higher score — and a "lucky" number doubles the coin payout. Once satisfied, they tap "Redeem on Flipkart" and enter the phone number linked to their Flipkart account (no OTP required) to claim the coins, which the brand promised to credit by the start of the sale. A disclaimer on the page states plainly that the method is subjective and not scientifically validated.
