ROBE ESPRITE Racer 2
Open the game- Brand
- ROBE
- Year
- 2020
- Objective
- Product launch
- Industry
- Tech
- Mechanic
- Racing
- Platform
- Web
- Agency
- KHS
Objective
ROBE, celebrating its 25th anniversary in 2019, introduced the ESPRITE—a moving light fixture with breakthrough Transferable Engine (TE) technology using white source LEDs. In April 2020, the company launched ESPRITE Racer 2 as a playable marketing initiative to introduce this technological innovation. The game was strategically released on Facebook as #QuarantineAndChill content when industry trade events (Prolight + Sound Frankfurt) were cancelled due to COVID-19.
Solution
ESPRITE Racer 2 is a browser-based HTML5 retro-style arcade racing game with pixel art graphics and obstacle avoidance mechanics, inspired by 1980s-1990s arcade games. Built with Canvas technology, the game delivers challenging arcade-style gameplay combined with product storytelling. Players could compete for rankings, with high scorers receiving ROBE branded merchandise and a competition champion earning an ESPRITE-branded coffee maker. The game was promoted across ROBE's official channels, social media (Facebook), and positioned as interactive entertainment during pandemic lockdowns.
Results
Not published.
