Chrome Pit Crew
Open the game- Brand
- Chrome
- Year
- 2023
- Objective
- Awareness
- Industry
- Tech
- Mechanic
- Racing
- Platform
- Web
- Agency
- Active Theory
Objective
Google Chrome partnered with McLaren F1 to showcase the browser's performance capabilities through an interactive gaming experience. The campaign engaged F1 fans and web enthusiasts by demonstrating Chrome's processing power and speed in a competitive racing context.
Solution
Chrome Pit Crew is a responsive gamified website playable on mobile and desktop, featuring four McLaren F1 racing challenges that test player timing, speed, and balance. The experience includes real-time leaderboards with daily resets to encourage repeat engagement and competition for top positions. Developed by Active Theory in collaboration with Buttermax, the site directly highlights Chrome's performance capabilities through its interactive design.
Results
Chrome Pit Crew received recognition on the CSS Design Awards platform with scores of UI Design 8.06/10, UX Design 8.25/10, Innovation 8.51/10, and a Judge's Score of 8.27/10.
