Legend vs Leaderboard

Objective

Mobil 1 celebrated its 50th anniversary by launching an interactive gaming campaign that merged competitive motorsports with video game entertainment. The brand sought to engage gaming enthusiasts and motorsports fans through a unique competitive experience in Forza Motorsport, marking their largest investment in video game entertainment space.

Solution

Legend vs. Leaderboard was a series of five rival events in Forza Motorsport running from July 25 to December 11, 2024. Players competed against professional racing drivers including Tony Stewart, Jamie Chadwick, Juan Pablo Montoya, Tyler Reddick, Bubba Wallace, John Hunter Nemechek, and Christopher Bell on a branded Maple Valley virtual racetrack (4.81km). Participants attempted to beat drivers' recorded lap times, with exclusive branded content and significant prizes offered as incentives. The events combined leaderboard competition among players with head-to-head gameplay against real-world racing legends.

Results

Not published.