Market Street Dash
- Brand
- Morrisons
- Objective
- Product Launch
- Industry
- Retail
- Mechanic
- Racing & Sports
- Platform
- Web
- Agency
- Playerthree
Objective
Morrisons sought to drive engagement and brand awareness for its Market Street fresh produce initiative and new online delivery service. The game was positioned as part of a larger sponsorship activation with Ant & Dec's Saturday Night Takeaway on ITV, aimed at appealing to younger audiences and reinforcing the 'Farm to Fork' brand message centered on freshness and quality.
Solution
A pseudo-3D racing game developed with 2D graphics in which players controlled a Morrisons delivery van, collecting stars and featured produce items along country roads before delivering goods to stores and customer homes. Designed for short, repeat-play sessions on mobile and web browsers, the game was integrated into Morrisons' ITV sponsorship activity and featured Ant and Dec as in-game guides.
